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Bing Ads Migrating from Monthly to Daily Budgets

Bing Ads Migrating from Monthly to Daily Budgets

Posted by Paul Smith | April 7, 2017

It has been announced this week that search engine Bing are to make major changes to their budgeting structure by moving from monthly to daily budgets within their Bing Ads platform. Currently users are able to choose between either daily or monthly ads, but will all soon be migrated to […]

Bing Ads
Google’s Chrome Browser Could Have Negative Impact on Incorrectly Validated SSL Certificates

Google’s Chrome Browser Could Have Negative Impact on Incorrectly Validated SSL Certificates

Posted by Paul Smith | April 5, 2017

For the past 12 months, Google, and its web browser Chrome, have been encouraging companies to switch to using HTTPS. HTTPS is designed to protect users, and make their internet browsing experience safer and more secure. However, Google is now involved in a dispute with one of the largest providers […]

Security
Google launches new Customer Reviews to replace Trusted Stores

Google launches new Customer Reviews to replace Trusted Stores

Posted by Paul Smith | April 4, 2017

Google Trusted Stores, an effective tool for newer e-commerce sites to gain visitor’s trust, has been replaced by Google Customer Reviews. While the old Trusted Stores did feature customer reviews, its purpose was a bit murky as it was also intended as an authentication and consumer protection program for e-commerce […]

Online Marketing
Bing Ads Editor Adds Function to Migrate from Standard Text Ads to Expanded Text Ads

Bing Ads Editor Adds Function to Migrate from Standard Text Ads to Expanded Text Ads

Posted by Paul Smith | April 3, 2017

With the release of version 11.9, Bing Ads Editor adds a new feature that will help with the migrating from standard text ads to expanded ads. The update also looks to increase conversions with Enhanced Cost-Per-Click (CPC). Export Standard Text Ads to Expanded Text Ads In version 11.9, Bing Ads […]

Bing Ads
Google: The Number of Sites Hacked Grew by 32% Year on Year

Google: The Number of Sites Hacked Grew by 32% Year on Year

Posted by Paul Smith | March 29, 2017

According to Google’s State of Website Security in 2016, the number of sites hacked in 2016 was 32 per cent higher than in the previous year. More alarmingly, the increase is part of a trend that gives no indications of slowing. The spike in attacks has two main components. On […]

Security
Google Won’t Launch ‘Mobile First’ Until SERPs are ‘Quality Neutral’

Google Won’t Launch ‘Mobile First’ Until SERPs are ‘Quality Neutral’

Posted by Paul Smith | March 28, 2017

Having published additional info on the upcoming mobile first indexing change, Google’s statement should give some reassurance to website owners. In particular those who rely heavily on SEO as a either a main or major source of traffic to their website. At the moment the default search result is the […]

Mobile Marketing
Page Speed Will be a Ranking Factor within Google’s Mobile First Index

Page Speed Will be a Ranking Factor within Google’s Mobile First Index

Posted by Paul Smith | March 24, 2017

Ever since Google announced the upcoming launch of their Mobile First Index, there has been much speculation about how exactly this new ranking system would affect website owners. While Google still hasn’t specified when their Mobile First Index will begin to be implemented, on 22 March they announced that page […]

Mobile Marketing
Bing Ads Reduces Trademark Keyword Restrictions Further

Bing Ads Reduces Trademark Keyword Restrictions Further

Posted by Paul Smith | March 23, 2017

Bing has announced that on March 27th they will remove their current restrictions on using trademarks as keywords in a range of global markets including the UK. What does this mean for your online business? Essentially, more advertisers around the globe will be able to bid on trademarks they don’t […]

Bing Ads
Google AdWords Dilutes Exact Match Further by Expanding ‘Close Variants’

Google AdWords Dilutes Exact Match Further by Expanding ‘Close Variants’

Posted by Paul Smith | March 22, 2017

On Friday, March 17, 2017, Google announced that “over the coming months we’re expanding close variant matching to include additional rewording and reordering for exact match keywords”. Google claim that you should notice more exact click matches. But what does this mean for your business and your customers? Expansion of […]

AdWords
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