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DuckDuckGo’s fight to build trust
Posted by Paul Smith | December 11, 2015With ad-blockers becoming increasingly commonplace, awareness of the issue of privacy is growing among web users. DuckDuckGo is becoming increasingly popular as a result; in fact, it is now the default search engine for Adblock Browser, which was recently released for iOS and Android phones and tablets. DuckDuckGo is not […]
How user reviews are changing local SEO
Posted by Paul Smith | December 9, 2015Reviews, which are becoming a massive part of the web and are essential for online retailers, are also rapidly becoming important for companies that want to promote themselves on a more local scale. Google uses results cards for a lot of location-based searches and one of the things it pushes […]
Is Phantom 3 ‘Quality Update 2’ to Google’s ranking algorithm?
Posted by Paul Smith | December 7, 2015Though so far unconfirmed by Google, strong evidence shows that there was an update to a core ranking algorithm on November 19th. Could this be another Phantom update? SEO’s certainly think so, and there’s been a lot of hype about it. In response to those unconfirmed reports, John Mueller, a […]
Google adds new metrics for store visits
Posted by Paul Smith | December 3, 2015Google has recently announced a new feature for AdWords users in the form of store visits metrics. These metrics will help advertisers to obtain a better insight into store visits by drilling down to keyword or ad-group level. Advertisers will be able to use the metrics to view store visits […]
Why the Search Industry Needs Disruption
Posted by Paul Smith | November 24, 2015For the last several years, Google has been the clear leader in the search stakes, but this is not necessarily a good thing. When Google was fighting against Yahoo, the race to the top was beneficial for everyone – users and webmasters, but now that Google is the clear winner, […]
How Mobile Search is Impacting Google’s Earnings
Posted by Paul Smith | November 16, 2015Google has just released its earnings reports for Q3, and it’s interesting to see how the business has changed in recent months. The earnings highlight that the search engine is doing very well, in general, and that the mobile search business is particularly strong. In May, Google confirmed that mobile […]
Understanding RankBrain
Posted by Paul Smith | November 6, 2015Over the last few weeks there has been a lot of fuss over Google’s new machine learning algorithm. The ‘Rankbrain” algorithm is Google’s attempt at artificial intelligence. Greg Corrado, one of Google’s senior research scientists, said that “a large fraction” of the millions of queries that come through Google every […]
How Marketers are Taking Advantage of Yahoo Gemini
Posted by Paul Smith | November 2, 2015Google is still the clear winner when it comes to search marketing, but advertisers are spending more and more of their budgets on other marketing channels these days, with Bing and Yahoo becoming increasingly popular. Yahoo Gemini is a channel that is rapidly gaining importance as part of the unified […]
Google+ Fading Further into the Background
Posted by Paul Smith | October 23, 2015Last month, Google dropped Google+ links and reviews from its search results, a move which has left many search marketers and social media experts questioning the future of the platform. The move should not come as a surprise, since Google has been working on phasing out the platform for several […]
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