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Microsoft Introduces Ad Customizers for All Microsoft Advertising Accounts
Posted by Paul Smith | July 16, 2019Microsoft launched its ad customizers, which cover all Microsoft advertising accounts. They allow you to create a wide variation of ads with only 1 ad copy. So, publishers can now save resources and time on creating ads. The technicalities behind this tool focus on using dynamic text which can be […]
How Are Pages Blocked by Robots.txt Ranking within Google?
Posted by Paul Smith | July 12, 2019Pages blocked by robot.txt can still be indexed by Google, but the indexing process is quite complicated. It is unlikely that a page blocked by robot.txt will be ranked highly on the search engine since Google cannot determine for sure the content of the page. Before we explain how search […]
Facebook Content Creators Can Monetise Their Efforts with Facebook’s Latest Features
Posted by Paul Smith | July 11, 2019The creation of Facebook changed the world of social interactive platforms. As much as it was way to connect old and new friends, Facebook served as a business hub for sole proprietors and business owners alike. It was a chance to get cheap and easy marketing because of the large […]
Recent Report States Growth in Voice Search Shopping Surpassed Expectations
Posted by Paul Smith | July 10, 2019A new report indicates that online shopping through the use of smart speakers is increasing at a faster pace than earlier anticipated. eMarketer recently made public a new report that goes to show that many online shoppers are today opting to fulfil their shopping needs through the use of smart […]
Detailed Search Results Position Data Available Within Microsoft Advertising
Posted by Paul Smith | July 4, 2019Ad targeting is an essential marketing tool that enables advertisers to focus campaigns on a specific audience. Bing ads have been the most common form of targeted advertising offered by Microsoft as they are designed to maximise exposure to customers who show interest in a company’s products or services. The […]
LinkedIn Changes its Algorithm to Strengthen User Engagement
Posted by Paul Smith | July 3, 2019LinkedIn achieved an increase of 27% in revenue and 24% with on-platform sessions, according to the FY19Q3 results published by Microsoft. And, to sustain its strong growth momentum, LinkedIn has changed its algorithm for post ranking and feed distribution, focusing on expanding engagement. What Caused the Change? LinkedIn noticed that […]
Google Ads: Push Promotions and Generate More In-Store Purchases in Local Campaigns
Posted by Paul Smith | July 1, 2019Digital marketing and online advertising are rapidly growing as more people choose to shop online. In the UK, however, as with many other countries, in-store purchases still make up the vast majority of total sales and shouldn’t be neglected. In May 2019 at the Google Marketing Live event, new updates […]
Google Adds Additional Mobile First Information within Search Console
Posted by Paul Smith | June 28, 2019On Wednesday June 26, 2019 Google announced on their official twitter feed dedicated to Web Masters that they were making some significant changes to the Google Search Console. These new changes are intended to make it easier for webmasters and SEO pros to determine how their sites are being indexed. […]
Instagram Adding PPC Functionality to Allow Marketers to Show Ads in Explore Tabs
Posted by Paul Smith | June 27, 2019Instagram is one of the most widely used applications in the world. The app has already managed to lure in more than a billion monthly users, of whom 500 million are actively using the platform daily. This has prompted the management to add another feature that will see a business […]
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