Google Product Listing Ads

Google Product Listing Ads

Google’s product listing ads are one of the most often overlooked online marketing options for ecommerce website owners. Many webmasters overlook Google shopping PPC because they still see Google as a search platform, rather than a shopping service. Those webmasters could be missing out on a lot of prospective customers.

Google’s product listing ads are displayed prominently at the top of the page for most product searches. With some careful Google PLA optimisation, we at Search Creative can help you to get your ads in those listings.

Google Product Listing Ads Optimisation

At Search Creative, we have many years of experience in handling Google product listing ads management as well as more general PPC and SEO campaigns. We are a Google Certified Partner, and we understand how Google works and what the search engine is looking for. We can use our expertise to help you build effective campaigns and ensure the best ROI.

Google product listing ads management can be confusing at first, but we can guide you through every step of the way. If you used Google Shopping when it was free, but felt that you weren’t getting good enough results to make it worth paying for, then we can help you to diagnose the issues with your product feed and improve your conversion rate.

Is Google Shopping PPC Expensive?

Many webmasters assume that Google Shopping’s PPC programme is expensive, and that it will not offer a great enough ROI to make it worthwhile. This should not be the case if you choose the right keywords to target. Thanks to our many years of experience in search marketing, we can help you to find the best products to promote, and the keywords and images that attract clicks from people who have a strong intent to buy your products.

As part of our service, we can help you to build product feeds and optimise them so that they work well with the Google Shopping system. We can help you to get high quality, targeted traffic that will benefit your business. In addition, we will use negative keywords as part of our Google PLA optimisation service, to ensure that your products do not appear on unrelated queries.

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Paul is a founding partner of Search Creative Limited and is also 'Google AdWords Qualified Individual' and also ‘GAIQ’. Paul has more than 9 years’ experience within the field of digital marketing after graduating from Liverpool John Moores University with a BSc. (hons) degree in eBusiness Communications.
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We specialise in tailoring and implementing bespoke search engine optimisation (SEO) campaigns, pay per click (PPC) management and ad-words optimisation and bespoke web design and ecommerce web development solutions.