Pay Per Click Management
Pay Per Click, Adwords & Sponsored Links
If you have ever used a search engine, you have no doubt seen and probably clicked on a pay per click advert at some point, be it intentionally or not.
Pay Per Click (PPC) advertising is, to put it simply, adverts that are placed on search engine results pages, for chosen keywords. They appear above and to the right hand side of natural listings. The search engine will decide how prominently an advert should be placed depending on many factors, the biggest being how much you are bidding to be there.
The most appealing aspect to PPC marketing is that you only pay money to search engines when a searcher clicks on your advert. This makes it a great tool for getting exactly what you want as you can see X amount of visitors, for Y phrase, will cost Z amount of your budget.
Getting started using pay per click advertising is straightforward. It’s as simple as creating an account with a search engine, such as Google, choosing keywords that are targeted to your business, and deciding on a maximum amount you want to pay when someone clicks on your ad. You then write some adverts and wait for the clicks to start coming in.
Of course since you are paying for each click you receive, it is vital that they are all relevant and cost effective enough to generate a return on investment. This is where a PPC marketing agency is needed.
Why Use a Pay Per Click Marketing Agency
While PPC advertising sounds easy enough, it’s not something that can be done effectively on your own unless you know exactly what you are doing.
You want to keep the costs down, and to do so you need to choose the right keywords that are targeted to your business. Choosing the wrong keywords can result in paying more money and getting fewer sales or enquiries, meaning you’re ultimately wasting your money.
Using a company that specialises in Pay Per Click management will allow you to create campaigns that work. It will allow you to get your advert show to precisely the right people.
Our PPC Services
We offer a variety of services that are effective, highly targeted, and will keep your costs from getting out of control.
- We’ll make sure you use the most effective keywords for your target audience.
- We optimise adverts and settings on a regular basis to keep costs down and clicks up
- You can control the budget to spend exactly what you want.
It can be very easy to blow through your advertising budget and not see results if you attempt PPC advertising on your own. We have a highly trained team of Pay Per Click specialists who know how to create effective campaigns, find the best keywords and phrases for your business.
We are Google Adwords management experts.
You can try to create an effective advertising campaign using pay per click marketing yourself, but most website owners who do this quickly go through time and money they don’t have and get a poor return on investment. You can spend hours reading highly technical information and learning how search engines work, or you can contact us to set up one of the fasting and most effective marketing tools available today.