Search Creative is a UK based SEO agency, located within Runcorn, that has a wealth of experience when it comes to successfully optimising websites to achieve prominence within the major search engines. With more than 15 years combined experience in the development and implementation of organic search engine optimisation strategies that provide the maximum ROI for our clients, we will work closely with you to achieve and surpass your objectives for a campaign.
I have a great website now what?
Many companies in the UK have fantastic websites, but unless people who are searching for their products/services can find their site they will never unlock their full potential online. This is where we can help; our expert team of UK based SEO professionals will work closely with you to thoroughly understand your objectives for the campaign and will plan and implement a bespoke and tailored search engine optimisation strategy to achieve and surpass your objectives. All of our bespoke search engine optimisation campaigns have been and will continue to be designed to not only make our clients websites more search engine friendly, but also provide an enhanced user experience for visitors and potential customers to a website.
What makes a successful search engine optimisation campaign?
There are many aspects that need to be addressed to ensure that a website is search engine friendly, be it onsite, on-page or off-site. All three aspects are extremely important when aiming to achieve prominence within the major search engines. Below we have outlined a number of the key components in greater detail: Onsite SEO: Onsite SEO requires thorough analysis of a website to ensure that it is search engine friendly. This is a very detailed process that requires a knowledgeable and experienced SEO professional to comprehensively evaluate a number of key components of a websites construction such as the sites navigation, the sites structure, coding, potential canonicalization issues and the implementation and/or optimisation of structured data to name but a few aspects. This is a key stage of any SEO campaign as we need to ensure that a website is effectively and efficiently crawled by the major search engines. On-page SEO: Unique, keyword rich and user focussed content is one of the key components to succeeding within the major search engines. Google and the other major search engines aim to serve the most relevant pages that match the search engine user’s criteria and one of the key components they use for effectively categorising a webpage is the on-page content and meta-data. A well optimised web page requires the utilisation of relevant keywords within the page content, navigational structure of the site, heading tags and also the meta-data. As Google continues to tweak it’s algorithm It is not solely enough to optimise a limited number of potential landing pages within a site, but to achieve real success when optimising a website the entire domain should be optimised. This approach ensures that a website will be seen as an authoritative source of information and also facilitates the targeting of the maximum number of relevant keywords throughout the site with the objective of generating the highest quantity of relevant visitors to a website. External SEO: External optimisation is no longer solely about generating a large quantity of low quality backlinks to a domain, it is now more important to generate the highest possible quality links to a website. Modern link building has become far more complex over the past couple of years and it is important to have a diverse back-link profile as with constant updates to the algorithms what works well for increasing rankings today could poison a site in the short/medium or long term future. It is not solely about building links to a site, but also about creating high quality and compelling content that encourages people to share, like or link to from multiple sources. In many cases it is not the links that you acquire that are the most important to a successful SEO campaign, but the links that you did not expect to receive from your target audience that are the most beneficial.
Why Work with Us?
We are a UK based agency who has a wealth and experience of optimising websites for small, medium and large companies who provide both B2B and B2C services. Our strategies will ensure that your digital profile and footprint grow in an ethical and natural way. Before hiring an agency it is important to consider the many amendments that are constantly being performed to search engine algorithms, the techniques that worked well for a campaign only a few years ago can now work against a site, with manual and algorithmic penalties being placed on sites that do not adhere to the strict guidelines of the major search engines. It is important to entrust your campaign with a forward thinking and ethical agency that are able to implement a long term strategy that will continue to be beneficial to the trust and authority of your domain. Contact us today to discuss how we can unlock the full potential of your website.