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The Importance of SEO for Businesses During COVID-19 Pandemic

The Importance of SEO for Businesses During COVID-19 Pandemic

Posted by Paul Smith | March 25, 2020

The global COVID-19 pandemic has disrupted most businesses and brought some operations to a grinding halt. Firms are using different strategies ranging from hoarding stock and cash discontinuing operations to manage the crises. In these gloomy conditions, it is understandable to be downcast, but there are still several options that […]

Search Engine Optimisation
Google Ads Updates the Features of Its Mobile App, Including a New Dark Mode Setting

Google Ads Updates the Features of Its Mobile App, Including a New Dark Mode Setting

Posted by Paul Smith | March 5, 2020

The next iteration of the Google Ads app has landed, bringing with it an impressive combination of new functionality and an essential quality of life improvement. There are three notable additions to Google Ads on mobile devices, comprising: Dark Mode Some mobile app updates go beyond enhancing what the app […]

AdWords
Eight Popular WordPress Plugins Hackers are Exploiting

Eight Popular WordPress Plugins Hackers are Exploiting

Posted by Paul Smith | March 4, 2020

WordPress is the leading content management system used in designing websites. The 2020 internet statistics indicate that WordPress powers over 35% of the entire internet. But with the numbers of sites utilising WordPress continuing to grow, more and more hackers are attempting to find vulnerabilities within the software. Due to […]

WordPress
New Review/Ratings Mark-up Report Has Been Added to Google’s Search Console

New Review/Ratings Mark-up Report Has Been Added to Google’s Search Console

Posted by Paul Smith | February 17, 2020

Google is launching a new report in the search console for websites that use review or rating mark-up. When a website marks its reviews or ratings with an appropriately structured information mark-up, a featured snippet is created. Snippets of the review can either be displayed directly in the search results […]

Search Engine Optimisation
Google Have Made It Easier to Review The Impact of Changes With Google Ads

Google Have Made It Easier to Review The Impact of Changes With Google Ads

Posted by Paul Smith | February 14, 2020

Google Ads have just made it much easier to get a handle on campaign metrics and optimisation. Access to a unified timeline correlating performance and change history, and the platform’s new ‘Explanation’ function have simplified collation and assessment of reporting data and made PPC campaign goals more easily attainable. Getting […]

Pay per Click
Ensure You Optimise Your Website to Generate Strong Click Through Rates

Ensure You Optimise Your Website to Generate Strong Click Through Rates

Posted by Paul Smith | February 11, 2020

A recent study conducted by Ignite Visibility suggested that Meta descriptions, brand name and followed by page result constitute the largest influence that there is over the possibility of users’ click-through rate affecting the search result. Of the respondents, about two-thirds asserted that the more ads were present the less […]

Search Engine Optimisation
Google Rolling Out its Updated Core Ranking Algorithm

Google Rolling Out its Updated Core Ranking Algorithm

Posted by Paul Smith | January 16, 2020

Google has been working on a broad core algorithm update and it has just confirmed that it is rolling out this week. Innocuously titled as the ‘January 2020 Core Update’, this is just one of the many broad core algorithm updates Google releases each year. In their announcement, Google stated […]

Search Engine Optimisation
Smart Bidding Bid Simulator added to Google Ads

Smart Bidding Bid Simulator added to Google Ads

Posted by Paul Smith | January 15, 2020

Good news as Google Ads rolls out a bid simulator intended for the Target ROAS (Return On Ad Spend) bid strategy together with a new budget simulator. Google Ads bid simulator essentially helps advertisers see how different bids could actually change their period performance. This is exciting news because it […]

AdWords
WordPress Rolls Out It Latest Version of the Software – Gutenberg 7.1

WordPress Rolls Out It Latest Version of the Software – Gutenberg 7.1

Posted by Paul Smith | December 20, 2019

WordPress users have been keen to check out the new enhancements of the Gutenberg 7.1, after it was officially announced earlier this month, and they have not been disappointed by the numerous improvements. Whilst there has been a miniscule slowdown in performance this has been offset by the range of […]

WordPress
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