- Filter Our News -

AMP Will Need to Match Canonical Pages from February 2018

AMP Will Need to Match Canonical Pages from February 2018

Posted by Paul Smith | November 20, 2017

Google continues its relentless efforts to enhance user experience by introducing new regulations at regular intervals. This time it has chosen to emphasise the need for content parity between accelerated mobile pages (AMP) and canonical pages, to make mobile search results more meaningful. Starting February 2018, the content featured on […]

Google
Facebook Local looks to compete with Yelp and Foursquare

Facebook Local looks to compete with Yelp and Foursquare

Posted by Paul Smith | November 17, 2017

Facebook has recently relaunched their Events app as ‘Facebook Local’, which is offered as a separate app from the principal website, just like Facebook Messenger is. Likewise, the app is additionally accessible to both Android and iOS users. Facebook aspires to contest with Yelp and Foursquare with this endeavour. Unlike […]

Facebook
Reviews have been the most important local SEO ranking factor in 2017

Reviews have been the most important local SEO ranking factor in 2017

Posted by Paul Smith | November 16, 2017

In the latest news about how to rank well on Google as a business, it has come to light that reviews are a prominent ranking factor when it comes to local search. This has been revealed by an annual study that Local SEO Guide has conducted into local SEO ranking […]

Local SEO
Why you should start paying attention to structured data

Why you should start paying attention to structured data

Posted by Paul Smith | November 13, 2017

If your website is like the vast majority of sites out there then it will need an overhaul of how it treats structured data, or face search engine purgatory. Adding structuring tags to products, listings, events, or objects of almost any kind can seem a chore, but Google insiders say, […]

Search Engine Optimisation
Google Announces New Structured Data Search Features

Google Announces New Structured Data Search Features

Posted by Paul Smith | November 13, 2017

As those of us who follow Google closely know, it is rare for the search giant to make advance announcements of changes to search functionality. So it was a welcome surprise to see Google trend analyst Gary Illyes’ presentation at Pubcon where he disclosed some major shifts in the way […]

Search Engine Optimisation
Twitter doubles 140 character limit to 280 character limit for all accounts

Twitter doubles 140 character limit to 280 character limit for all accounts

Posted by Paul Smith | November 9, 2017

The world of social media continues to evolve as Twitter announced it will be doubling the length of its social messaging service from 140 to 280 characters. Following a two-month trial that started in September, Twitter is opening the feature to all users from Tuesday. The decision to make such […]

Twitter
Bing Ads Migrating from Monthly to Daily Budgets

Bing Ads Migrating from Monthly to Daily Budgets

Posted by Paul Smith | April 7, 2017

It has been announced this week that search engine Bing are to make major changes to their budgeting structure by moving from monthly to daily budgets within their Bing Ads platform. Currently users are able to choose between either daily or monthly ads, but will all soon be migrated to […]

Bing Ads
Google’s Chrome Browser Could Have Negative Impact on Incorrectly Validated SSL Certificates

Google’s Chrome Browser Could Have Negative Impact on Incorrectly Validated SSL Certificates

Posted by Paul Smith | April 5, 2017

For the past 12 months, Google, and its web browser Chrome, have been encouraging companies to switch to using HTTPS. HTTPS is designed to protect users, and make their internet browsing experience safer and more secure. However, Google is now involved in a dispute with one of the largest providers […]

Security
Google launches new Customer Reviews to replace Trusted Stores

Google launches new Customer Reviews to replace Trusted Stores

Posted by Paul Smith | April 4, 2017

Google Trusted Stores, an effective tool for newer e-commerce sites to gain visitor’s trust, has been replaced by Google Customer Reviews. While the old Trusted Stores did feature customer reviews, its purpose was a bit murky as it was also intended as an authentication and consumer protection program for e-commerce […]

Online Marketing
get in touch

We specialise in tailoring and implementing bespoke search engine optimisation (SEO) campaigns, pay per click (PPC) management and ad-words optimisation and bespoke web design and ecommerce web development solutions.