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How to Recover from Google’s August Algorithm Update

How to Recover from Google’s August Algorithm Update

Posted by Paul Smith | September 28, 2018

Google’s core algorithm update which was rolled out in August, and which is intended to improve how Google matches relevant results to search queries, has resulted in some sites seeing a fall in their rankings. Google has taken pains to clarify that sites that have lost rankings have not done […]

Search Engine Optimisation
Mobile Shopping Continues to Grow, Reaching over 50% in Some Countries

Mobile Shopping Continues to Grow, Reaching over 50% in Some Countries

Posted by Paul Smith | September 27, 2018

We all know how popular mobile shopping has become, but Criteo’s latest report has shown that it now accounts for an incredible 50% or more of online purchases in some countries. The Global Commerce Report for Q2 of 2018 examined data from more than 5,000 online retailers across 80 countries […]

ecommerce
Twitter Updates to Allow Users to Switch Their Feed to Display Chronologically

Twitter Updates to Allow Users to Switch Their Feed to Display Chronologically

Posted by Paul Smith | September 26, 2018

Twitter’s finally making a great decision and returning the chronological order opt-in to users’ timelines. We’re not biased, but it’s only natural that a more non-curated and clear timeline will add value to users’ experience. Why Did It Happen Back in the day, you’d use Twitter for its strong focus […]

Twitter
Facebook Beta Test’s Stories ads

Facebook Beta Test’s Stories ads

Posted by Paul Smith | September 21, 2018

Faced with diminishing growth in advertising and a News Feed that is already filled to the brim, Facebook’s advertising representatives are increasingly looking towards the platform’s new Stories feature as fertile ground for monetisation with ads. Stories are slideshows and videos that are ephemeral (they’re only up for 24 hours). […]

Facebook
Google Enhances its Dynamic Search Ads Targeting Options and Reporting

Google Enhances its Dynamic Search Ads Targeting Options and Reporting

Posted by Paul Smith | September 17, 2018

Google has has recently updated its Dynamic Search Ads, introducing increased controls over targeting options and providing more data in reports. One of the aims of this update is to make it easier for those who are just getting started with Dynamic Search Ads, allowing them to fill in the […]

AdWords
Google Ads Expands its Exact Match Close Variants

Google Ads Expands its Exact Match Close Variants

Posted by Paul Smith | September 17, 2018

Miguel Villalobos, Google Product Manager for Search Keywords, announced recently that the exact match close variants criteria is expanding yet again, this time with the stated aim of including terms which share the meaning of a keyword but don’t necessarily include it. The Evolution of Exact Match Close Variants This […]

AdWords
Facebook Ad Metrics Updated to Combine Purchase Data For Web, App and Offline Purchases

Facebook Ad Metrics Updated to Combine Purchase Data For Web, App and Offline Purchases

Posted by Paul Smith | September 11, 2018

Facebook advertising can be very cost effective, but you have to know what you’re doing. A lot of money can be lost on social media ads unless you pay close attention to metrics. Facebook however, is one of the best social media channels to advertise with due to it’s in […]

Facebook
Understanding the Recent Updates to Google’s Core Ranking Algorithm

Understanding the Recent Updates to Google’s Core Ranking Algorithm

Posted by Paul Smith | September 7, 2018

Google’s updates aren’t always confirmed or announced but you’ll notice them in your site’s rankings. Online marketers and site owners don’t always know how to deal with Google’s algorithm changes and most of the time apply measures that just don’t live up to the search engines unknown expectations. However, you […]

Google Updates
The Latest Version of Google’s Search Console is No-Longer in ‘Beta’

The Latest Version of Google’s Search Console is No-Longer in ‘Beta’

Posted by Paul Smith | September 5, 2018

Google’s new version of Search Console has graduated to a fully fledged release today after being in beta since the start of the year. Google first announced the upgrade to Search Console in August last year and after a limited rollout to a preselected group of users, a widespread beta […]

Google
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