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A Recent Twitter Test Suggested Unfollowing Accounts That You Do Not Engage With

A Recent Twitter Test Suggested Unfollowing Accounts That You Do Not Engage With

Posted by Paul Smith | September 5, 2018

A recent test of a potential new Twitter feature found some users being recommended a number of accounts to stop following, or “unfollow”, in Twitter terminology. This test involved only a limited number of users, for a period of a few days, and Twitter is yet to confirm whether they […]

Twitter
Non-Skippable Ads to be Rolled Out to All Publishers in YouTube

Non-Skippable Ads to be Rolled Out to All Publishers in YouTube

Posted by Paul Smith | September 4, 2018

YouTube is soon going to be allowing everyone in their partner program to create ads that are non-skippable. This is going to be a game changer for many advertisers and video creators. Prior to this, creating non-skippable ads was only allowed for those selected in the partner program. Now, as […]

Online Marketing
User Actions Reporting to be added to Google’s Search Console

User Actions Reporting to be added to Google’s Search Console

Posted by Paul Smith | September 3, 2018

Google have redesigned their Search Console platform to track user actions from now on as an integral part of the product. Google’s rationale for this change stems from their rethink of how to facilitate better accountability and cooperation for their users, and the history tracking function will enable information to […]

Google
Why Are Featured Snippets Displayed With Images from Another Site within Google?

Why Are Featured Snippets Displayed With Images from Another Site within Google?

Posted by Paul Smith | August 31, 2018

Google’s featured snippets are a great way to engage a user who has searched for a query in the form of a question. They serve to highlight that a website has a meaningful answer to a user’s question and prominently place an excerpt of the site at the top of […]

Search Engine Optimisation
How Google indexes and ranks PDFs – and whether PDFs or HTML are more effective for SEO

How Google indexes and ranks PDFs – and whether PDFs or HTML are more effective for SEO

Posted by Paul Smith | August 31, 2018

A recent discussion was taking place on Twitter about how Google handles PDFs in the search results, when Google’s own webmaster trend analyst John Mueller jumped in with a comment. He stated that Google is automatically reformatting PDF files into HTML in the search results, for indexing and ranking purposes. […]

Google
Facebook is Testing ‘Things in common’ Label to Help People Connect

Facebook is Testing ‘Things in common’ Label to Help People Connect

Posted by Paul Smith | August 30, 2018

Facebook are shaking things up again with the aim of making the site more of a community. They are testing a new way for people to connect with each other – by showing them a ‘Things in Common’ label when they read a comment by someone they are not already […]

Facebook
Google’s New Search Console Features Will Help Boost Your Competitive Edge

Google’s New Search Console Features Will Help Boost Your Competitive Edge

Posted by Paul Smith | August 23, 2018

Google is doing it again! True to their tradition of process streamlining and effectiveness above all, two interesting changes have been added to the Search Console. We’ll be detailing these changes in the respective sections below; before we get there, here’s a bit of context. All modern webmasters looking to […]

Google
Google Looking to Roll out Responsive Search Ads from September

Google Looking to Roll out Responsive Search Ads from September

Posted by Paul Smith | August 22, 2018

There are some interesting new features available from Google ads, and many digital marketers are taking stock of the new opportunities and challenges brought on by these changes. The new buzz phrase is “Responsive text ads” and many people are trying to catch on and understand how to benefit from […]

Pay per Click
Google Notifying Users of HTTPS Migration Errors through Search Console

Google Notifying Users of HTTPS Migration Errors through Search Console

Posted by Paul Smith | August 22, 2018

Google, having received reports of websites becoming invisible after migrating from HTTP to HTTPS, are using their search console service to notify website owners of any issues associated with the shift from the old application protocol to the updated version. The technology giant, alerted of the issue via social media, […]

Search Engine Optimisation
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