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Google has a new parent company and it’s called Alphabet.
Posted by Paul Smith | August 12, 2015Google co-founders Larry Page and Sergey Brin have announced a huge organisational change to the way their company will be run with the creation of a new parent company called Alphabet, of which Google will become a fully owned subsidiary. Distancing themselves from the day to day operations of Google, […]
Google Scaling Back the Google+ Service
Posted by Paul Smith | August 7, 2015Google has made the decision to scale back its Google+ service. Users will soon no longer be required to create a Google+ account in order to use services across the Google ecosystem. Instead of being forced to use Google+, users will have the option to use their standard Google or […]
Google Improves Text Translation Tool
Posted by Paul Smith | August 6, 2015Google recently made some major improvements to its text translation tool. The new, updated version of the tool will allow users to translate almost anything – menus, bills, directions and much more, between 27 different languages. The updated tool uses OCR to read text and translate it. Users can simply […]
Latest Panda Update Having Massive Impact
Posted by Paul Smith | July 27, 2015The latest Google Panda update rolled out recently, and it is having a massive impact on the rankings of a huge number of websites. The update is technically more of a refresh than a full change of the algorithm, and it marks the 29th update to the Panda algorithm, however […]
Google Makes Improvements to International Indexing
Posted by Paul Smith | July 17, 2015At the beginning of the year, Google made some changes to the way that it crawled pages. The index now looks at how the content on a page changes depending on the IP address of the user, and based on the user’s preferred language settings. A growing number of sites […]
Bing Ads Improves Age and Gender Targeting
Posted by Paul Smith | July 13, 2015Bing Ads has increased the amount of demographic information that they collect from their users, so that advertisers can target a narrower audience, based on things like gender and age. Bing has doubled the coverage of their demographic data, and with their new and improved targeting capabilities they hope that […]
Uber Looking to Break Away from Google Maps
Posted by Paul Smith | July 3, 2015The cab booking company Uber has purchased mapping tools from Microsoft Bing, in a bid to reduce its reliance on the Google Maps service. Satya Nadella, CEO of Microsoft, warned employees last week that the company would be making some tough decisions in the future, and it appears that mapping […]
Bing Revamps Its Mobile Rewards Program
Posted by Paul Smith | June 26, 2015Bing has made several improvements to its mobile rewards program to make it easier for users to earn credits while they search, regardless of the device they are using. The new mobile Bing Rewards service will show users their rewards balance and offer suggestions for activities they can perform to […]
Bing to Encrypt Search Data by Default
Posted by Paul Smith | June 19, 2015As a part of their plans to improve user privacy, Bing plans to start encrypting all search traffic by default as of this summer. Currently, users have the option to choose whether or not they want their search traffic encrypted. This option was introduced about 18 months ago, but many […]
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