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HTTPS Doesn’t Boost Rankings Yet!
Posted by Paul Smith | September 4, 2014Digital marketing software and service company Searchmetrics has performed a detailed analysis of rankings of various websites, and determined that there is no discernible difference between HTTP and HTTPS website rankings. Searchmetrics published a blog post which detailed the rankings of HTTP and HTTPS based websites, and calculated how visible […]
Google Pioneers Knowledge Vault
Posted by Paul Smith | August 28, 2014Google’s knowledge graph system is well-known in the SEO world, and incredibly popular with webmasters and searchers alike. It offers instant access to a lot of information, facts and tools, and is a huge time-saver for those moments when people just want to know what time a store closes, or […]
AdWords Website Call Conversions
Posted by Paul Smith | August 22, 2014In a recent blog post, Google have announced that they have launched website call conversions within its AdWords platform. This new tool has been described by Google as a ‘powerful way to identify and measure calls from a website that occur after an ad click.’ A study released by Google […]
Knowledge Graph Nightmare for Greggs
Posted by Paul Smith | August 21, 2014Well-known British bakery chain Greggs suffered a PR nightmare yesterday when their iconic logo was hijacked in Google’s knowledge graph, being replaced with a similar looking logo that made derogatory comments about the brand and its usual customers. Anyone who searched for Greggs on the UK version of Google would […]
War Continues on Unnatural Links
Posted by Paul Smith | August 20, 2014During the past weekend a large number webmasters and website owners have fallen foul to Google’s continued war on ‘black-hat’ link building techniques. Over the past weekend Google has informed people that an unspecified German and also an unnamed European network have been affected. This action has resulted in many […]
Penguin 3.0 is Not Yet Ready for Release
Posted by Paul Smith | August 19, 2014With Webmasters all over the world trying to recover from the fallout experienced by Penguin 2.0, the anticipation continues to build for the upcoming implementation of Penguin 3.0. During a recent Google Webmaster Central hangout, Google Webmaster Trends Analyst John Mueller was directly asked whether the latest update of Google’s […]
Lets be Friends: Bing Conversational Search
Posted by Paul Smith | August 18, 2014In a recent post published on the Bing Webmaster Blog, Yan Ke, Principal Development Lead of Bings Relevance Team has stated that Bing has added the functionality to continue the conversation after a user of their search engine is provided with their answer. The premise behind this recent update is […]
Google Warnings about Faulty Mobile Redirects
Posted by Paul Smith | August 15, 2014Google has made it quite clear that it wants to see webmasters make their sites more mobile-friendly, but it is fighting a difficult battle in making webmasters understand exactly what mobile means. Some well-meaning webmasters have simply made a mobile version of their site and redirect all mobile traffic to […]
Redefining SEO for the Hummingbird Era
Posted by Paul Smith | August 7, 2014Every few months, articles crop up proclaiming the death of SEO. When link exchanges were devalued, many panicked and called that the end of SEO. The same thing occurred with the loss of link directories, the introduction of duplicate content penalties and even the algorithm updates that penalised unnatural looking […]
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