- Filter Our News -

Google launches new Customer Reviews to replace Trusted Stores

Google launches new Customer Reviews to replace Trusted Stores

Posted by Paul Smith | April 4, 2017

Google Trusted Stores, an effective tool for newer e-commerce sites to gain visitor’s trust, has been replaced by Google Customer Reviews. While the old Trusted Stores did feature customer reviews, its purpose was a bit murky as it was also intended as an authentication and consumer protection program for e-commerce […]

Online Marketing
Bing Ads Editor Adds Function to Migrate from Standard Text Ads to Expanded Text Ads

Bing Ads Editor Adds Function to Migrate from Standard Text Ads to Expanded Text Ads

Posted by Paul Smith | April 3, 2017

With the release of version 11.9, Bing Ads Editor adds a new feature that will help with the migrating from standard text ads to expanded ads. The update also looks to increase conversions with Enhanced Cost-Per-Click (CPC). Export Standard Text Ads to Expanded Text Ads In version 11.9, Bing Ads […]

Bing Ads
Google: The Number of Sites Hacked Grew by 32% Year on Year

Google: The Number of Sites Hacked Grew by 32% Year on Year

Posted by Paul Smith | March 29, 2017

According to Google’s State of Website Security in 2016, the number of sites hacked in 2016 was 32 per cent higher than in the previous year. More alarmingly, the increase is part of a trend that gives no indications of slowing. The spike in attacks has two main components. On […]

Security
Google Won’t Launch ‘Mobile First’ Until SERPs are ‘Quality Neutral’

Google Won’t Launch ‘Mobile First’ Until SERPs are ‘Quality Neutral’

Posted by Paul Smith | March 28, 2017

Having published additional info on the upcoming mobile first indexing change, Google’s statement should give some reassurance to website owners. In particular those who rely heavily on SEO as a either a main or major source of traffic to their website. At the moment the default search result is the […]

Mobile Marketing
Page Speed Will be a Ranking Factor within Google’s Mobile First Index

Page Speed Will be a Ranking Factor within Google’s Mobile First Index

Posted by Paul Smith | March 24, 2017

Ever since Google announced the upcoming launch of their Mobile First Index, there has been much speculation about how exactly this new ranking system would affect website owners. While Google still hasn’t specified when their Mobile First Index will begin to be implemented, on 22 March they announced that page […]

Mobile Marketing
Bing Ads Reduces Trademark Keyword Restrictions Further

Bing Ads Reduces Trademark Keyword Restrictions Further

Posted by Paul Smith | March 23, 2017

Bing has announced that on March 27th they will remove their current restrictions on using trademarks as keywords in a range of global markets including the UK. What does this mean for your online business? Essentially, more advertisers around the globe will be able to bid on trademarks they don’t […]

Bing Ads
Google AdWords Dilutes Exact Match Further by Expanding ‘Close Variants’

Google AdWords Dilutes Exact Match Further by Expanding ‘Close Variants’

Posted by Paul Smith | March 22, 2017

On Friday, March 17, 2017, Google announced that “over the coming months we’re expanding close variant matching to include additional rewording and reordering for exact match keywords”. Google claim that you should notice more exact click matches. But what does this mean for your business and your customers? Expansion of […]

AdWords
Fake Testimonials May Result in Suspension of Your Agency’s AdWords Account

Fake Testimonials May Result in Suspension of Your Agency’s AdWords Account

Posted by Paul Smith | March 17, 2017

It’s very common for marketing agencies and martech providers to include testimonials and case studies on their website landing pages. However, agencies must be careful when it comes to the claims which are made in these testimonials – one agency recently found out that its AdWords account had been suspended […]

Google Penalties
Google AdWords To Add New Click-To-Call Ad Features

Google AdWords To Add New Click-To-Call Ad Features

Posted by Paul Smith | March 13, 2017

Google has recently used their blog to let us know about a series of updates they are releasing to their Google AdWords click-to-call ads. As with all Google products, we expect updates on a near constant stream, but this latest batch of updates includes some very interesting features. They have […]

AdWords
get in touch

We specialise in tailoring and implementing bespoke search engine optimisation (SEO) campaigns, pay per click (PPC) management and ad-words optimisation and bespoke web design and ecommerce web development solutions.