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New Google Search Console

Google Removes ‘Preferred Domain’ from Search Console

Posted by Paul Smith | June 27, 2019

Google Search Console is a free service provided by Google that enables you track, retain and troubleshoot any potential issues identified with your site within Google’s Search Console. One does need to sign up, include specific data about your website on the Google Search Console, this will help in customising […]

Search Engine Optimisation
Searc Engine Optimisation

Social Profile Mark-Up is No-Longer Required to Display Social Media Buttons in Knowledge Panel

Posted by Paul Smith | June 26, 2019

Google is downgrading the incorporation of social profile mark-up language within websites. Social profile mark-up tags were in the past necessary for the social media buttons to get displayed in the knowledge panels.Sources from within Google have stated that the search engine will, going forward, automatically notice pertinent social media […]

online shopping

Google Ads: Amendments to be Rolled Out in July

Posted by Paul Smith | June 25, 2019

Google has been working towards making it easy to set up ads and maximise value to advertisers on its platform. At the same time, it is looking towards ensuring that its users get value from the advertised solutions. Google Ads has announced a number of changes to ad campaigns that […]

AdWords Desktop and Mobile

Google Adds Additional Functionality to its Google Ads App

Posted by Paul Smith | June 24, 2019

An update for the Google Ads app aims to offer users the ability to create and edit responsive search ads.The update, which will be available for both the iOS and Android versions, is currently rolling out. Previous versions of the app only supported enabling and pausing responsive ads, which had […]

Google Local Optimisation

Google My Business: Additional Marketing Features Available to Business Owners

Posted by Paul Smith | June 24, 2019

Have you recently updated your Google My Business profile? If you have not done it for more than six months, there are new features that you are missing out on, and they could change your fortunes. This platform has always been useful to business owners, but there are additional marketing […]

Local SEO
YouTube Ads

New Google Ad Formats Announced: Live Stream and Swirl

Posted by Paul Smith | June 19, 2019

Are you planning to put some money into Google Ads as part of your Internet marketing strategies? Then you will like to know there is a bit of interesting news from Google in this department; recently, some interesting additions have been announced to their advertising platform, as outlined in this […]

SEO Aspects

How to Recover from Google’s August Algorithm Update

Posted by Paul Smith | September 28, 2018

Google’s core algorithm update which was rolled out in August, and which is intended to improve how Google matches relevant results to search queries, has resulted in some sites seeing a fall in their rankings. Google has taken pains to clarify that sites that have lost rankings have not done […]

Search Engine Optimisation

Mobile Shopping Continues to Grow, Reaching over 50% in Some Countries

Posted by Paul Smith | September 27, 2018

We all know how popular mobile shopping has become, but Criteo’s latest report has shown that it now accounts for an incredible 50% or more of online purchases in some countries. The Global Commerce Report for Q2 of 2018 examined data from more than 5,000 online retailers across 80 countries […]

Twitter Marketing

Twitter Updates to Allow Users to Switch Their Feed to Display Chronologically

Posted by Paul Smith | September 26, 2018

Twitter’s finally making a great decision and returning the chronological order opt-in to users’ timelines. We’re not biased, but it’s only natural that a more non-curated and clear timeline will add value to users’ experience.Why Did It HappenBack in the day, you’d use Twitter for its strong focus on simple […]

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