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Google Ads Updates the Features of Its Mobile App, Including a New Dark Mode Setting

Google Ads Updates the Features of Its Mobile App, Including a New Dark Mode Setting

Posted by Paul Smith | March 5, 2020

The next iteration of the Google Ads app has landed, bringing with it an impressive combination of new functionality and an essential quality of life improvement.There are three notable additions to Google Ads on mobile devices, comprising:Dark ModeSome mobile app updates go beyond enhancing what the app can do. While […]

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Smart Bidding Bid Simulator added to Google Ads

Smart Bidding Bid Simulator added to Google Ads

Posted by Paul Smith | January 15, 2020

Good news as Google Ads rolls out a bid simulator intended for the Target ROAS (Return On Ad Spend) bid strategy together with a new budget simulator. Google Ads bid simulator essentially helps advertisers see how different bids could actually change their period performance.This is exciting news because it is […]

AdWords
Google Ads Expands its Optimisation Score Feature to Include Display Campaigns

Google Ads Expands its Optimisation Score Feature to Include Display Campaigns

Posted by Paul Smith | December 9, 2019

Google recently introduced changes to the Google Ads optimisation score to increase focus on display campaigns. The optimisation score is a feature for websites that advertise within the Google Ads platform and provides site owners and webmasters alike with a percentage figure indicating how optimised the Google Ads campaign is. […]

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New Campaign Types, Features & Support Added to Google Ads Editor

New Campaign Types, Features & Support Added to Google Ads Editor

Posted by Paul Smith | November 13, 2019

Google has recently released an update for the Google Ads Editor. The update comes with additional features, with one of the new features being support for new campaign types. The recent announcement concerning the upgrade is set change how Google Ads advertisers interact with the programme. This update not only […]

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Google Announces Rollout of Lead Form Extensions

Google Announces Rollout of Lead Form Extensions

Posted by Paul Smith | November 6, 2019

Google recently announced that it is going to roll out lead form ad extensions over the next few weeks. This feature was recently made public while it was in the middle of testing.Two weeks ago, it was found that Google was testing new ad extensions that are designed to capture […]

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Additional Insight as New Data Is Added to Google Ads Shopping Campaigns

Additional Insight as New Data Is Added to Google Ads Shopping Campaigns

Posted by Paul Smith | November 1, 2019

Merchants operating Shopping Campaigns within Google Ads will now be able to see e-commerce cart metrics in the UI in order to gain a better sense of which items are driving profit-making transactions.Utilising this new data for Google Ads shopping campaigns provides several benefits to advertisers. The merchants can know […]

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Google App campaigns Incorporating Enhanced Features for Advertisers and Publishers

Google App campaigns Incorporating Enhanced Features for Advertisers and Publishers

Posted by Paul Smith | September 27, 2019

Google has enhanced its focus on mobile advertising with its latest features targeting app developers and advertisers. The new features will enable them to advertise to gamers on the gaming apps on their smartphones and tablets.New inventory sourcesGoogle has added new inventory sources to the app campaign platform. App campaigns […]

AdWords
Google Adds 4 New Features to its Google Ads Editor

Google Adds 4 New Features to its Google Ads Editor

Posted by Paul Smith | September 27, 2019

The new version of Google’s Ad Editor (version 1.1) has arrived, boasting four new features (alongside updates to existing functionality) targeting enhanced usability and interface design. Here, we’ll delve into these four fresh additions from Google that businesses can make use of right away.New Image Picker: A Greater Efficiency in […]

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Google Ads: Push Promotions and Generate More In-Store Purchases in Local Campaigns

Google Ads: Push Promotions and Generate More In-Store Purchases in Local Campaigns

Posted by Paul Smith | July 1, 2019

Digital marketing and online advertising are rapidly growing as more people choose to shop online. In the UK, however, as with many other countries, in-store purchases still make up the vast majority of total sales and shouldn’t be neglected.In May 2019 at the Google Marketing Live event, new updates were […]

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