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Google Announces Rollout of Lead Form Extensions

Google Announces Rollout of Lead Form Extensions

Posted by Paul Smith | November 6, 2019

Google recently announced that it is going to roll out lead form ad extensions over the next few weeks. This feature was recently made public while it was in the middle of testing. Two weeks ago, it was found that Google was testing new ad extensions that are designed to […]

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Additional Insight as New Data Is Added to Google Ads Shopping Campaigns

Additional Insight as New Data Is Added to Google Ads Shopping Campaigns

Posted by Paul Smith | November 1, 2019

Merchants operating Shopping Campaigns within Google Ads will now be able to see e-commerce cart metrics in the UI in order to gain a better sense of which items are driving profit-making transactions. Utilising this new data for Google Ads shopping campaigns provides several benefits to advertisers. The merchants can […]

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Google App campaigns Incorporating Enhanced Features for Advertisers and Publishers

Google App campaigns Incorporating Enhanced Features for Advertisers and Publishers

Posted by Paul Smith | September 27, 2019

Google has enhanced its focus on mobile advertising with its latest features targeting app developers and advertisers. The new features will enable them to advertise to gamers on the gaming apps on their smartphones and tablets. New inventory sources Google has added new inventory sources to the app campaign platform. […]

AdWords
Google Adds 4 New Features to its Google Ads Editor

Google Adds 4 New Features to its Google Ads Editor

Posted by Paul Smith | September 27, 2019

The new version of Google’s Ad Editor (version 1.1) has arrived, boasting four new features (alongside updates to existing functionality) targeting enhanced usability and interface design. Here, we’ll delve into these four fresh additions from Google that businesses can make use of right away. New Image Picker: A Greater Efficiency […]

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Google Ads: Push Promotions and Generate More In-Store Purchases in Local Campaigns

Google Ads: Push Promotions and Generate More In-Store Purchases in Local Campaigns

Posted by Paul Smith | July 1, 2019

Digital marketing and online advertising are rapidly growing as more people choose to shop online. In the UK, however, as with many other countries, in-store purchases still make up the vast majority of total sales and shouldn’t be neglected. In May 2019 at the Google Marketing Live event, new updates […]

AdWords
Google Ads: Amendments to be Rolled Out in July

Google Ads: Amendments to be Rolled Out in July

Posted by Paul Smith | June 25, 2019

Google has been working towards making it easy to set up ads and maximise value to advertisers on its platform. At the same time, it is looking towards ensuring that its users get value from the advertised solutions. Google Ads has announced a number of changes to ad campaigns that […]

AdWords
Google Adds Additional Functionality to its Google Ads App

Google Adds Additional Functionality to its Google Ads App

Posted by Paul Smith | June 24, 2019

An update for the Google Ads app aims to offer users the ability to create and edit responsive search ads. The update, which will be available for both the iOS and Android versions, is currently rolling out. Previous versions of the app only supported enabling and pausing responsive ads, which […]

AdWords
New Google Ad Formats Announced: Live Stream and Swirl

New Google Ad Formats Announced: Live Stream and Swirl

Posted by Paul Smith | June 19, 2019

Are you planning to put some money into Google Ads as part of your Internet marketing strategies? Then you will like to know there is a bit of interesting news from Google in this department; recently, some interesting additions have been announced to their advertising platform, as outlined in this […]

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Google Enhances its Dynamic Search Ads Targeting Options and Reporting

Google Enhances its Dynamic Search Ads Targeting Options and Reporting

Posted by Paul Smith | September 17, 2018

Google has has recently updated its Dynamic Search Ads, introducing increased controls over targeting options and providing more data in reports. One of the aims of this update is to make it easier for those who are just getting started with Dynamic Search Ads, allowing them to fill in the […]

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