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Google Ads: Push Promotions and Generate More In-Store Purchases in Local Campaigns

Google Ads: Push Promotions and Generate More In-Store Purchases in Local Campaigns

Posted by Paul Smith | July 1, 2019

Digital marketing and online advertising are rapidly growing as more people choose to shop online. In the UK, however, as with many other countries, in-store purchases still make up the vast majority of total sales and shouldn’t be neglected. In May 2019 at the Google Marketing Live event, new updates […]

AdWords
Google Ads: Amendments to be Rolled Out in July

Google Ads: Amendments to be Rolled Out in July

Posted by Paul Smith | June 25, 2019

Google has been working towards making it easy to set up ads and maximise value to advertisers on its platform. At the same time, it is looking towards ensuring that its users get value from the advertised solutions. Google Ads has announced a number of changes to ad campaigns that […]

AdWords
Google Adds Additional Functionality to its Google Ads App

Google Adds Additional Functionality to its Google Ads App

Posted by Paul Smith | June 24, 2019

An update for the Google Ads app aims to offer users the ability to create and edit responsive search ads. The update, which will be available for both the iOS and Android versions, is currently rolling out. Previous versions of the app only supported enabling and pausing responsive ads, which […]

AdWords
New Google Ad Formats Announced: Live Stream and Swirl

New Google Ad Formats Announced: Live Stream and Swirl

Posted by Paul Smith | June 19, 2019

Are you planning to put some money into Google Ads as part of your Internet marketing strategies? Then you will like to know there is a bit of interesting news from Google in this department; recently, some interesting additions have been announced to their advertising platform, as outlined in this […]

AdWords
Google Enhances its Dynamic Search Ads Targeting Options and Reporting

Google Enhances its Dynamic Search Ads Targeting Options and Reporting

Posted by Paul Smith | September 17, 2018

Google has has recently updated its Dynamic Search Ads, introducing increased controls over targeting options and providing more data in reports. One of the aims of this update is to make it easier for those who are just getting started with Dynamic Search Ads, allowing them to fill in the […]

AdWords
Google Ads Expands its Exact Match Close Variants

Google Ads Expands its Exact Match Close Variants

Posted by Paul Smith | September 17, 2018

Miguel Villalobos, Google Product Manager for Search Keywords, announced recently that the exact match close variants criteria is expanding yet again, this time with the stated aim of including terms which share the meaning of a keyword but don’t necessarily include it. The Evolution of Exact Match Close Variants This […]

AdWords
Google AdWords Dilutes Exact Match Further by Expanding ‘Close Variants’

Google AdWords Dilutes Exact Match Further by Expanding ‘Close Variants’

Posted by Paul Smith | March 22, 2017

On Friday, March 17, 2017, Google announced that “over the coming months we’re expanding close variant matching to include additional rewording and reordering for exact match keywords”. Google claim that you should notice more exact click matches. But what does this mean for your business and your customers? Expansion of […]

AdWords
Google AdWords To Add New Click-To-Call Ad Features

Google AdWords To Add New Click-To-Call Ad Features

Posted by Paul Smith | March 13, 2017

Google has recently used their blog to let us know about a series of updates they are releasing to their Google AdWords click-to-call ads. As with all Google products, we expect updates on a near constant stream, but this latest batch of updates includes some very interesting features. They have […]

AdWords
Changes to Google AdWords from the End of March

Changes to Google AdWords from the End of March

Posted by Paul Smith | March 10, 2017

There will be a change to Google AdWords as of 29 March, 2017. The default window for the conversion of an impression – an instance of a user viewing an ad without clicking on it – on an advertiser’s banner display, i.e. the view-through conversion (VTC), will be reduced from […]

AdWords
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