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Google Enhances its Dynamic Search Ads Targeting Options and Reporting

Google Enhances its Dynamic Search Ads Targeting Options and Reporting

Posted by Paul Smith | September 17, 2018

Google has has recently updated its Dynamic Search Ads, introducing increased controls over targeting options and providing more data in reports. One of the aims of this update is to make it easier for those who are just getting started with Dynamic Search Ads, allowing them to fill in the […]

AdWords
Google Ads Expands its Exact Match Close Variants

Google Ads Expands its Exact Match Close Variants

Posted by Paul Smith | September 17, 2018

Miguel Villalobos, Google Product Manager for Search Keywords, announced recently that the exact match close variants criteria is expanding yet again, this time with the stated aim of including terms which share the meaning of a keyword but don’t necessarily include it. The Evolution of Exact Match Close Variants This […]

AdWords
Google AdWords Dilutes Exact Match Further by Expanding ‘Close Variants’

Google AdWords Dilutes Exact Match Further by Expanding ‘Close Variants’

Posted by Paul Smith | March 22, 2017

On Friday, March 17, 2017, Google announced that “over the coming months we’re expanding close variant matching to include additional rewording and reordering for exact match keywords”. Google claim that you should notice more exact click matches. But what does this mean for your business and your customers? Expansion of […]

AdWords
Google AdWords To Add New Click-To-Call Ad Features

Google AdWords To Add New Click-To-Call Ad Features

Posted by Paul Smith | March 13, 2017

Google has recently used their blog to let us know about a series of updates they are releasing to their Google AdWords click-to-call ads. As with all Google products, we expect updates on a near constant stream, but this latest batch of updates includes some very interesting features. They have […]

AdWords
Changes to Google AdWords from the End of March

Changes to Google AdWords from the End of March

Posted by Paul Smith | March 10, 2017

There will be a change to Google AdWords as of 29 March, 2017. The default window for the conversion of an impression – an instance of a user viewing an ad without clicking on it – on an advertiser’s banner display, i.e. the view-through conversion (VTC), will be reduced from […]

AdWords
Google Claims New Ad Label Won’t Confuse Users

Google Claims New Ad Label Won’t Confuse Users

Posted by Paul Smith | February 27, 2017

Recently, users of Google’s search engine have noticed a change in the design of the ad label on the results page. The label formerly had a green background with white text – now it has a white background with green text and a matching green outline. Use of the green […]

AdWords
AdWords ‘Converted Clicks’ Data to be Removed in March

AdWords ‘Converted Clicks’ Data to be Removed in March

Posted by Paul Smith | February 10, 2017

As of March 2017 Google AdWords will no longer be utilising converted clicks data in favour of the newer, more advanced conversions systems. Converted Clicks first debuted in 2001 and has successfully been running alongside conversions within the AdWords system since then. It served to convert the data gained from […]

AdWords
More Advertisers Gaining Access to New ‘Alpha’ AdWords Interface

More Advertisers Gaining Access to New ‘Alpha’ AdWords Interface

Posted by Paul Smith | February 6, 2017

Over the last year, Google has been slowly rolling out the new AdWords interface that was introduced in March of 2016. On January 21, 2017, Jerry Dischler, Google’s head of search ads confirmed that the upgrade would be rolling out to even more AdWords accounts in the next few months, […]

AdWords
Google Currently Testing an Additional 4 AdWords Ads Under Search Results

Google Currently Testing an Additional 4 AdWords Ads Under Search Results

Posted by Paul Smith | February 2, 2017

Google has started testing some big changes to how AdWords ads show up in the search results. Google’s trial shows eight ads on the page – four at the top and four below the results – and it’s also showing the top ad twice, once above and once below the […]

AdWords
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