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Microsoft Introduces Ad Customizers for All Microsoft Advertising Accounts

Microsoft Introduces Ad Customizers for All Microsoft Advertising Accounts

Posted by Paul Smith | July 16, 2019

Microsoft launched its ad customizers, which cover all Microsoft advertising accounts. They allow you to create a wide variation of ads with only 1 ad copy. So, publishers can now save resources and time on creating ads. The technicalities behind this tool focus on using dynamic text which can be […]

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Detailed Search Results Position Data Available Within Microsoft Advertising

Detailed Search Results Position Data Available Within Microsoft Advertising

Posted by Paul Smith | July 4, 2019

Ad targeting is an essential marketing tool that enables advertisers to focus campaigns on a specific audience. Bing ads have been the most common form of targeted advertising offered by Microsoft as they are designed to maximise exposure to customers who show interest in a company’s products or services. The […]

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Bing Ads Migrating from Monthly to Daily Budgets

Bing Ads Migrating from Monthly to Daily Budgets

Posted by Paul Smith | April 7, 2017

It has been announced this week that search engine Bing are to make major changes to their budgeting structure by moving from monthly to daily budgets within their Bing Ads platform. Currently users are able to choose between either daily or monthly ads, but will all soon be migrated to […]

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Bing Ads Editor Adds Function to Migrate from Standard Text Ads to Expanded Text Ads

Bing Ads Editor Adds Function to Migrate from Standard Text Ads to Expanded Text Ads

Posted by Paul Smith | April 3, 2017

With the release of version 11.9, Bing Ads Editor adds a new feature that will help with the migrating from standard text ads to expanded ads. The update also looks to increase conversions with Enhanced Cost-Per-Click (CPC). Export Standard Text Ads to Expanded Text Ads In version 11.9, Bing Ads […]

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Bing Ads Reduces Trademark Keyword Restrictions Further

Bing Ads Reduces Trademark Keyword Restrictions Further

Posted by Paul Smith | March 23, 2017

Bing has announced that on March 27th they will remove their current restrictions on using trademarks as keywords in a range of global markets including the UK. What does this mean for your online business? Essentially, more advertisers around the globe will be able to bid on trademarks they don’t […]

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Further Refine Bing Ads Remarketing Campaigns by Excluding Irrelevant Audiences

Further Refine Bing Ads Remarketing Campaigns by Excluding Irrelevant Audiences

Posted by Paul Smith | February 17, 2017

Bing Ads now has the option to limit the audiences when determining an advertising campaign. Now instead of throwing out the advertisement campaign in the hopes that it will hit the intended target, it is far easier to exclude the irrelevant audiences to make the campaigns function efficiently. Though many […]

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Bing Removed 130 Million Bad Ads In 2016

Bing Removed 130 Million Bad Ads In 2016

Posted by Paul Smith | February 9, 2017

Microsoft’s search engine operation Bing refused to accept 130 million advertisements during 2016. Of the rejected ads, which totalled almost one sixth of a billion, no less than seventeen million were thought likely to be technical support scams. Here, however, Bing admitted that it had experienced difficulty in separating the […]

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Bing Shopping Campaigns Now Available in the UK

Bing Shopping Campaigns Now Available in the UK

Posted by Paul Smith | April 21, 2016

Bing Shopping is essentially a simple method of organising, managing, bidding as well as reporting on product Ads. It was developed to offer marketers with added control over their online campaigns plus an elevated degree of granularity. It provides the capacity of delving into the budget analysis, spending and the […]

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Promoting your social channels in Bing Ads

Promoting your social channels in Bing Ads

Posted by Paul Smith | March 22, 2016

Every minute of every day, thousands of keywords are typed into search engines all over the world as eager customers hunt for specific products and services. Indeed, an increasing number of people take to their keyboards to find something they want rather than nipping down to the shops; it’s time-saving, […]

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