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Facebook Content Creators Can Monetise Their Efforts with Facebook’s Latest Features

Facebook Content Creators Can Monetise Their Efforts with Facebook’s Latest Features

Posted by Paul Smith | July 11, 2019

The creation of Facebook changed the world of social interactive platforms. As much as it was way to connect old and new friends, Facebook served as a business hub for sole proprietors and business owners alike. It was a chance to get cheap and easy marketing because of the large […]

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Facebook Beta Test’s Stories ads

Facebook Beta Test’s Stories ads

Posted by Paul Smith | September 21, 2018

Faced with diminishing growth in advertising and a News Feed that is already filled to the brim, Facebook’s advertising representatives are increasingly looking towards the platform’s new Stories feature as fertile ground for monetisation with ads. Stories are slideshows and videos that are ephemeral (they’re only up for 24 hours). […]

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Facebook Ad Metrics Updated to Combine Purchase Data For Web, App and Offline Purchases

Facebook Ad Metrics Updated to Combine Purchase Data For Web, App and Offline Purchases

Posted by Paul Smith | September 11, 2018

Facebook advertising can be very cost effective, but you have to know what you’re doing. A lot of money can be lost on social media ads unless you pay close attention to metrics. Facebook however, is one of the best social media channels to advertise with due to it’s in […]

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Facebook is Testing ‘Things in common’ Label to Help People Connect

Facebook is Testing ‘Things in common’ Label to Help People Connect

Posted by Paul Smith | August 30, 2018

Facebook are shaking things up again with the aim of making the site more of a community. They are testing a new way for people to connect with each other – by showing them a ‘Things in Common’ label when they read a comment by someone they are not already […]

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Facebook Local looks to compete with Yelp and Foursquare

Facebook Local looks to compete with Yelp and Foursquare

Posted by Paul Smith | November 17, 2017

Facebook has recently relaunched their Events app as ‘Facebook Local’, which is offered as a separate app from the principal website, just like Facebook Messenger is. Likewise, the app is additionally accessible to both Android and iOS users. Facebook aspires to contest with Yelp and Foursquare with this endeavour. Unlike […]

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Influencer Marketing Grew Whilst Facebook Activity Decreased in 2016

Influencer Marketing Grew Whilst Facebook Activity Decreased in 2016

Posted by Paul Smith | February 20, 2017

Platforms for influencer marketing such as Mavrck and others have published a great number of statistically sound studies on Facebook marketing. A lot of this research focuses on how the algorithm of the world’s most populated social network has affected engagement with the branded content marketers and other influencers pay […]

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Verify Your Facebook or You Can’t Publish Sponsored Content

Verify Your Facebook or You Can’t Publish Sponsored Content

Posted by Paul Smith | May 5, 2016

Over the years, Facebook has been allowing people to post sponsored content on their pages regardless of the status of the page. However, with the recent update on their regulations, it is likely some people who were enjoying this benefit will no longer have access to the same. This is […]

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Facebook Instant Articles: What They Are and How to Utilise Them Effectively

Facebook Instant Articles: What They Are and How to Utilise Them Effectively

Posted by Paul Smith | March 31, 2016

You might be tempted to believe that Facebook Instant Articles won’t have much of an effect on SEO since the core aim is to provide a better mobile experience. There are, however, ways that Instant Articles benefit SEO, as we’ll go on to see. At present, Instant Articles are being […]

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Facebook Launches Delivery Insights

Facebook Launches Delivery Insights

Posted by Paul Smith | March 25, 2016

Facebook has long been one of the prime sources for advertising as its ability to provide targeted marketing has essentially revolutionised the industry in terms of letting marketers and companies have their message seen by the demographic they’re specifically looking to communicate with. By tracking users likes and dislikes Facebook […]

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