- Filter Our Blog -

3 New Reporting Tools Added to Facebook Ads

3 New Reporting Tools Added to Facebook Ads

Posted by Paul Smith | December 16, 2019

Just in time for the busy Christmas shopping period, Facebook has introduced a few new ad reporting tools in an effort to help social media marketers better analyse the effectiveness of their campaigns. The three new tools–Conversion Paths, Cross-account Reporting, and Custom Metrics–will make it easier for advertisers to optimise […]

Facebook
Facebook Unveils its New Personalised Ad Features

Facebook Unveils its New Personalised Ad Features

Posted by Paul Smith | November 22, 2019

Facebook has started rolling out useful new features on its advertising platform. These features are gleaned from machine learning and they work to dynamically customise ads for a finely-personalised experience for individual users. These features save advertisers time and money Using these new features will allow advertisers to deliver highly […]

Facebook
Facebook Content Creators Can Monetise Their Efforts with Facebook’s Latest Features

Facebook Content Creators Can Monetise Their Efforts with Facebook’s Latest Features

Posted by Paul Smith | July 11, 2019

The creation of Facebook changed the world of social interactive platforms. As much as it was way to connect old and new friends, Facebook served as a business hub for sole proprietors and business owners alike. It was a chance to get cheap and easy marketing because of the large […]

Facebook
Facebook Beta Test’s Stories ads

Facebook Beta Test’s Stories ads

Posted by Paul Smith | September 21, 2018

Faced with diminishing growth in advertising and a News Feed that is already filled to the brim, Facebook’s advertising representatives are increasingly looking towards the platform’s new Stories feature as fertile ground for monetisation with ads. Stories are slideshows and videos that are ephemeral (they’re only up for 24 hours). […]

Facebook
Facebook Ad Metrics Updated to Combine Purchase Data For Web, App and Offline Purchases

Facebook Ad Metrics Updated to Combine Purchase Data For Web, App and Offline Purchases

Posted by Paul Smith | September 11, 2018

Facebook advertising can be very cost effective, but you have to know what you’re doing. A lot of money can be lost on social media ads unless you pay close attention to metrics. Facebook however, is one of the best social media channels to advertise with due to it’s in […]

Facebook
Facebook is Testing ‘Things in common’ Label to Help People Connect

Facebook is Testing ‘Things in common’ Label to Help People Connect

Posted by Paul Smith | August 30, 2018

Facebook are shaking things up again with the aim of making the site more of a community. They are testing a new way for people to connect with each other – by showing them a ‘Things in Common’ label when they read a comment by someone they are not already […]

Facebook
Facebook Local looks to compete with Yelp and Foursquare

Facebook Local looks to compete with Yelp and Foursquare

Posted by Paul Smith | November 17, 2017

Facebook has recently relaunched their Events app as ‘Facebook Local’, which is offered as a separate app from the principal website, just like Facebook Messenger is. Likewise, the app is additionally accessible to both Android and iOS users. Facebook aspires to contest with Yelp and Foursquare with this endeavour. Unlike […]

Facebook
Influencer Marketing Grew Whilst Facebook Activity Decreased in 2016

Influencer Marketing Grew Whilst Facebook Activity Decreased in 2016

Posted by Paul Smith | February 20, 2017

Platforms for influencer marketing such as Mavrck and others have published a great number of statistically sound studies on Facebook marketing. A lot of this research focuses on how the algorithm of the world’s most populated social network has affected engagement with the branded content marketers and other influencers pay […]

Facebook
Verify Your Facebook or You Can’t Publish Sponsored Content

Verify Your Facebook or You Can’t Publish Sponsored Content

Posted by Paul Smith | May 5, 2016

Over the years, Facebook has been allowing people to post sponsored content on their pages regardless of the status of the page. However, with the recent update on their regulations, it is likely some people who were enjoying this benefit will no longer have access to the same. This is […]

Facebook
Get a free website healthcheck

We specialise in tailoring and implementing bespoke search engine optimisation (SEO) campaigns, pay per click (PPC) management and bespoke web design solutions. Fill in the details below for a free, no obligation, review of your website and marketing performance.