- Filter Our Blog -

Understanding the Recent Updates to Google’s Core Ranking Algorithm

Understanding the Recent Updates to Google’s Core Ranking Algorithm

Posted by Paul Smith | September 7, 2018

Google’s updates aren’t always confirmed or announced but you’ll notice them in your site’s rankings. Online marketers and site owners don’t always know how to deal with Google’s algorithm changes and most of the time apply measures that just don’t live up to the search engines unknown expectations. However, you […]

Google Updates
Gary Illyes: Google Updates it’s Algorithm 3 Times a Day

Gary Illyes: Google Updates it’s Algorithm 3 Times a Day

Posted by Paul Smith | March 13, 2017

One of the biggest challenges for Google is to keep their algorithm out of the public eye. If SEOs knew exactly how Google ranked their search results, it would immediately ruin the whole system. The top spot would no longer be earned by the most relevant site, but by whichever […]

Google Updates
No Major Google Penguin Updates Planned In The Near Future

No Major Google Penguin Updates Planned In The Near Future

Posted by Paul Smith | February 22, 2017

Google Penguin, for those unaware, is the technology used by Google to decrease the search engine rankings of sites that violate Google’s Webmaster Guidelines when it comes to link building. Google historically judged the popularity of websites by how many other pages linked to them, so a common black-hat SEO […]

Google Updates
Google Aims To Roll Out Its Algorithms Globally

Google Aims To Roll Out Its Algorithms Globally

Posted by Paul Smith | January 31, 2017

Google plans to launch its Algorithms globally, Google’s Webmaster Trends Analyst Garry Illyes said via his twitter account. Illyes was responding to a question from a twitter user who wondered how far behind in algorithm updates Google markets like Google South Africa and Google Egypt were. “Nowadays we’re working hard […]

Google Updates
Additional Transparency from Google When Substantial Changes to Penguin

Additional Transparency from Google When Substantial Changes to Penguin

Posted by Paul Smith | January 26, 2017

Since launching real-time updates in September 2016 with the release of Penguin 4.0, Google has been quiet regarding updates to the algorithm in the future. It seems they’ve finally broken their silence on the issue, however, with confirmation from Gary Illyes that Google intends to be transparent about future changes […]

Google Updates
Numbered Google Penguin Updates a Thing of the Past

Numbered Google Penguin Updates a Thing of the Past

Posted by Paul Smith | January 25, 2017

After the arrival of the long-awaited Penguin 4.0, the version that benefits site owners by eliminating long waits to recover if they are negatively affected by Penguin, users were still left wondering about significant updates to the Google algorithm in the future. Luckily, questions surrounding these updates seem to have […]

Google Updates
Google’s Next Penguin Refresh Could Be The Final One

Google’s Next Penguin Refresh Could Be The Final One

Posted by Paul Smith | April 25, 2016

The next Penguin update should be right around the corner, and it could very well be the last. This has recently been suggested on Twitter (21st April) by Google representative Gary Illyes, raising some eyebrows as usual within the SEO communities. So what exactly is the take-away from this statement? […]

Google Updates
Real-time Penguin 4.0 is still a work in progress

Real-time Penguin 4.0 is still a work in progress

Posted by Paul Smith | March 4, 2016

Google’s Gary Illyes is in something of a difficult position over Google Penguin, as we await the latest update to the algorithm which will be Penguin 4.0 and the 7th Penguin update that’s expected sometime in early 2016. This update will see Penguin move from being triggered by the push […]

Google Updates
Safe Browsing in Google Now Blocks Deceptive Ads

Safe Browsing in Google Now Blocks Deceptive Ads

Posted by Paul Smith | February 5, 2016

Google’s Safe Browsing initiative has expanded recently to provide users of the search engine with greater protection from malware, viruses, or from other online dangers such as identity theft. Google’s social engineering policy, announced in November, blocks attempts at social engineering. ‘Social engineering’, in this case, refers to embedded images […]

Google Updates
get in touch

We specialise in tailoring and implementing bespoke search engine optimisation (SEO) campaigns, pay per click (PPC) management and ad-words optimisation and bespoke web design and ecommerce web development solutions.