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Since 2018 there has been significant growth in the number of time rich answers displayed within Google’s mobile search

Since 2018 there has been significant growth in the number of time rich answers displayed within Google’s mobile search

Posted by Paul Smith | November 25, 2019

According to a study conducted by Perficient Digital, there has been a significant increase in the occurrence of rich answers in Google search results. The study involved over 1.4 million search queries on Google mobile. The increase can mainly be attributed to the dramatic growth observed in carousels, especially image […]

Google
Google No Longer Indexes Flash Content or SWF Files within Websites

Google No Longer Indexes Flash Content or SWF Files within Websites

Posted by Paul Smith | October 30, 2019

Flash brought life to static webpages since 2008, making it possible to develop play videos and animations on the web. Flash has also been a favourite platform for online gamers. By 2013, it was the number one tool for web content creators and users. In the second half of 2013, […]

Google
Google Adds Additional Mobile First Information within Search Console

Google Adds Additional Mobile First Information within Search Console

Posted by Paul Smith | June 28, 2019

On Wednesday June 26, 2019 Google announced on their official twitter feed dedicated to Web Masters that they were making some significant changes to the Google Search Console. These new changes are intended to make it easier for webmasters and SEO pros to determine how their sites are being indexed. […]

Google
Social Profile Mark-Up is No-Longer Required to Display Social Media Buttons in Knowledge Panel

Social Profile Mark-Up is No-Longer Required to Display Social Media Buttons in Knowledge Panel

Posted by Paul Smith | June 26, 2019

Google is downgrading the incorporation of social profile mark-up language within websites. Social profile mark-up tags were in the past necessary for the social media buttons to get displayed in the knowledge panels. Sources from within Google have stated that the search engine will, going forward, automatically notice pertinent social […]

Google
The Latest Version of Google’s Search Console is No-Longer in ‘Beta’

The Latest Version of Google’s Search Console is No-Longer in ‘Beta’

Posted by Paul Smith | September 5, 2018

Google’s new version of Search Console has graduated to a fully fledged release today after being in beta since the start of the year. Google first announced the upgrade to Search Console in August last year and after a limited rollout to a preselected group of users, a widespread beta […]

Google
User Actions Reporting to be added to Google’s Search Console

User Actions Reporting to be added to Google’s Search Console

Posted by Paul Smith | September 3, 2018

Google have redesigned their Search Console platform to track user actions from now on as an integral part of the product. Google’s rationale for this change stems from their rethink of how to facilitate better accountability and cooperation for their users, and the history tracking function will enable information to […]

Google
How Google indexes and ranks PDFs – and whether PDFs or HTML are more effective for SEO

How Google indexes and ranks PDFs – and whether PDFs or HTML are more effective for SEO

Posted by Paul Smith | August 31, 2018

A recent discussion was taking place on Twitter about how Google handles PDFs in the search results, when Google’s own webmaster trend analyst John Mueller jumped in with a comment. He stated that Google is automatically reformatting PDF files into HTML in the search results, for indexing and ranking purposes. […]

Google
Google’s New Search Console Features Will Help Boost Your Competitive Edge

Google’s New Search Console Features Will Help Boost Your Competitive Edge

Posted by Paul Smith | August 23, 2018

Google is doing it again! True to their tradition of process streamlining and effectiveness above all, two interesting changes have been added to the Search Console. We’ll be detailing these changes in the respective sections below; before we get there, here’s a bit of context. All modern webmasters looking to […]

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