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Google My Business Listings: 5% of Business Views Result in Customer Interaction

Google My Business Listings: 5% of Business Views Result in Customer Interaction

Posted by Paul Smith | July 31, 2019

A recent study by BrightLocal yielded valuable insights on the importance of having your business on Google My Business (GMB) listings. GMB is a tool that helps businesses rank high in local searches and Map findings. We highlight some of the inferences from the research. Improve Visibility and Conversion Rates […]

Local SEO
Google My Business: Additional Marketing Features Available to Business Owners

Google My Business: Additional Marketing Features Available to Business Owners

Posted by Paul Smith | June 24, 2019

Have you recently updated your Google My Business profile? If you have not done it for more than six months, there are new features that you are missing out on, and they could change your fortunes. This platform has always been useful to business owners, but there are additional marketing […]

Local SEO
Reviews have been the most important local SEO ranking factor in 2017

Reviews have been the most important local SEO ranking factor in 2017

Posted by Paul Smith | November 16, 2017

In the latest news about how to rank well on Google as a business, it has come to light that reviews are a prominent ranking factor when it comes to local search. This has been revealed by an annual study that Local SEO Guide has conducted into local SEO ranking […]

Local SEO
How user reviews are changing local SEO

How user reviews are changing local SEO

Posted by Paul Smith | December 9, 2015

Reviews, which are becoming a massive part of the web and are essential for online retailers, are also rapidly becoming important for companies that want to promote themselves on a more local scale. Google uses results cards for a lot of location-based searches and one of the things it pushes […]

Local SEO
Apple Looking to Compete With Google Maps

Apple Looking to Compete With Google Maps

Posted by Paul Smith | May 26, 2015

Apple recently acquired the GPS software company, Coherent Navigation, in a bid to improve its maps service. Apple Maps got off to a difficult start, and early versions were plagued with inaccuracies and navigation problems – to the point that Apple actually recommended that their customers use Google Maps or […]

Local SEO
Amazon Launches New Local Marketplace

Amazon Launches New Local Marketplace

Posted by Paul Smith | April 7, 2015

Amazon has just launched a new marketplace which it hopes will help it to take on Google and Yelp in the local search stakes. The new service is called Amazon Home Services, and it focuses on connecting users with local services for things like home maintenance and housekeeping. What sets […]

Local SEO
Google Launches New Program to Get Local Companies Online

Google Launches New Program to Get Local Companies Online

Posted by Paul Smith | March 26, 2015

Google has launched a new program called “Let’s put our cities on the map” which it hopes will help local businesses to improve their online presence. The initiative is aimed at small businesses in particular, and it is hoped that it will help to raise awareness about Google’s business listing. […]

Local SEO
Understanding Pigeon to Maximise Local Search

Understanding Pigeon to Maximise Local Search

Posted by Paul Smith | March 2, 2015

Since Google implemented its local search algorithm, Pigeon in 2014, local businesses have scrambled to keep up with ever-evolving search criteria to claim those coveted top spots for local search terms. Pigeon proved to be a game changing aspect for local search. This update transformed local results and altered how […]

Local SEO
Foursquare Launches Massive Upgrade

Foursquare Launches Massive Upgrade

Posted by Paul Smith | July 25, 2014

Foursquare has decided to split their popular check-in and location directory app into two separate applications. The check-in functionality for the Foursquare app has been moved to a new app, called Swarm, while the local search features are being upgraded and will remain a part of Foursquare. Foursquare called the […]

Local SEO
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