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Non-Skippable Ads to be Rolled Out to All Publishers in YouTube

Non-Skippable Ads to be Rolled Out to All Publishers in YouTube

Posted by Paul Smith | September 4, 2018

YouTube is soon going to be allowing everyone in their partner program to create ads that are non-skippable. This is going to be a game changer for many advertisers and video creators. Prior to this, creating non-skippable ads was only allowed for those selected in the partner program. Now, as […]

Online Marketing
The Importance of Mobile Page Speed for not only SEO but also UX

The Importance of Mobile Page Speed for not only SEO but also UX

Posted by Paul Smith | August 21, 2018

It is not so long ago when Google rolled out its mobile first algorithm making page speed a key ranking signal. The method of page speed is a concept that is not new for SEO experts across the world. Nevertheless, apart from improving SEO rankings, page speed is also essential […]

Online Marketing
Google launches new Customer Reviews to replace Trusted Stores

Google launches new Customer Reviews to replace Trusted Stores

Posted by Paul Smith | April 4, 2017

Google Trusted Stores, an effective tool for newer e-commerce sites to gain visitor’s trust, has been replaced by Google Customer Reviews. While the old Trusted Stores did feature customer reviews, its purpose was a bit murky as it was also intended as an authentication and consumer protection program for e-commerce […]

Online Marketing
Targeting a Global Audience: Best Practice for Optimising a Multi-Lingual Website

Targeting a Global Audience: Best Practice for Optimising a Multi-Lingual Website

Posted by Paul Smith | April 20, 2016

There are many ways through which one can set a website to multiple languages. One of the strategies applied is using a single URL for all the languages and creating sub-directories for each language. Sub domains are also useful when you want to have different languages for your website. You […]

Online Marketing
Rank Brain: Only Google’s Third Most Important Ranking Factor

Rank Brain: Only Google’s Third Most Important Ranking Factor

Posted by Paul Smith | March 29, 2016

Google uses over 200 different factors to determine where a website ranks when users enter a search term into their browser. While Google has always been secretive about the complete list of factors used by their algorithm, they recently disclosed the three most significant signals used to determine rankings. The […]

Online Marketing
Desktop Search Queries Peaked in 2013

Desktop Search Queries Peaked in 2013

Posted by Paul Smith | March 24, 2016

Recent data shows that, as of February 2016 at least in the US, desktop search rankings peaked in 2013, with no sign of this trend reversing. This data is provided by comScore, which has declined to release its data for mobile searches in February 2016 as of this writing. The […]

Online Marketing
Google Analytics Have Exorcised the Spam; Fresh Data is Clean

Google Analytics Have Exorcised the Spam; Fresh Data is Clean

Posted by Paul Smith | March 9, 2016

Anyone who has had to work with Google Analytics for an extended period of time will know the pain of referral spam. Google understand this, which is why they have promised solutions to this issue before, such as Adam Singer’s 2015 announcement at Mozcon. Despite this, Analytics users have still […]

Online Marketing
Google: Conversational Shopping is on the way

Google: Conversational Shopping is on the way

Posted by Paul Smith | March 4, 2016

As mobile search queries steadily increase, Google’s reporting that conversational search is playing a very large part in how users are carrying out their searches. Also of great significance is the way in which voice search queries are formatted when compared to desktop queries and those that are typed in […]

Online Marketing
Main Sites Can Be Effected by Manual Actions on Subdomains

Main Sites Can Be Effected by Manual Actions on Subdomains

Posted by Paul Smith | March 1, 2016

Google claims to treat subdomains for SEO purposes as individual sites, as opposed to just a section of the main site. This is often the case, but subdomains may also represent individual businesses or sole users, which is how Bloggers use them. A vital question that we must ask is […]

Online Marketing
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