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A Look at Google’s New Search Console

A Look at Google’s New Search Console

Posted by Paul Smith | May 29, 2015

In an attempt to appeal more to people who care about search marketing, regardless of the rest of their background, Google has rebranded the Webmaster Tools site to the “Search Console.” The idea behind the change in branding is that the traditional perception of “webmaster” is of someone who fulfils […]

Online Marketing
Google Explains Its Mobile Search Plans

Google Explains Its Mobile Search Plans

Posted by Paul Smith | March 5, 2015

Over the last few months, Google has been putting a lot of work into mobile friendliness. There has been a lot of speculation amongst webmasters about how the changes will impact the wider search results. It’s clear that mobile friendliness will be a factor – but exactly how important will […]

Online Marketing
Key Focus Areas for SEO in 2015

Key Focus Areas for SEO in 2015

Posted by Paul Smith | January 5, 2015

This year was supposed to be the year of the mobile. Google has spent the entire year telling web developers and advertisers to make sure that their content is mobile friendly. This year saw mobile web traffic surpass desktop web traffic – thanks in part to the popularity of apps, […]

Online Marketing
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