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Instagram Adding PPC Functionality to Allow Marketers to Show Ads in Explore Tabs

Instagram Adding PPC Functionality to Allow Marketers to Show Ads in Explore Tabs

Posted by Paul Smith | June 27, 2019

Instagram is one of the most widely used applications in the world. The app has already managed to lure in more than a billion monthly users, of whom 500 million are actively using the platform daily. This has prompted the management to add another feature that will see a business […]

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Google Looking to Roll out Responsive Search Ads from September

Google Looking to Roll out Responsive Search Ads from September

Posted by Paul Smith | August 22, 2018

There are some interesting new features available from Google ads, and many digital marketers are taking stock of the new opportunities and challenges brought on by these changes. The new buzz phrase is “Responsive text ads” and many people are trying to catch on and understand how to benefit from […]

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Google Launches New AdWords Editor 11.3

Google Launches New AdWords Editor 11.3

Posted by Paul Smith | March 2, 2016

Google’s AdWords programme has been a vital component of many online marketing strategies for some years now, so any modification to the way it works is inevitably going to make a splash with marketers. In the last few weeks, the company used its own Google+ platform to announce that a […]

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Google Compare to Be Phased Out by 23 March 2016

Google Compare to Be Phased Out by 23 March 2016

Posted by Paul Smith | February 24, 2016

In an unexpected move on 22 February 2016, Google made an email announcement to Google Compare partners that the financial service suite will go in a gradual phaseout, starting immediately, and shut down a month later. The termination on 23 March 2016 concerns both the UK and US iterations of […]

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Google AdWords Showing No Sidebar Ads but 4 Ads on Top

Google AdWords Showing No Sidebar Ads but 4 Ads on Top

Posted by Paul Smith | February 22, 2016

Google is changing the placement of AdWords in their search result pages. The latest update from Google has four ads instead of there at the top of the page. Now there won’t be ads on the sidebar but at the bottom. This update is one that Google has been testing […]

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Test Campaign Changes In AdWords Experiments

Test Campaign Changes In AdWords Experiments

Posted by Paul Smith | February 19, 2016

AdWords campaigns can now be tested with confidence through campaign drafts and experiments, which are being rolled out by Google. Although AdWords campaign experiments aren’t a new concept, the new campaign drafts and experiments will make it even easier to test and evaluate changes to campaigns, allowing advertisers to stage […]

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New Advertisers Added To Bing’s Network

New Advertisers Added To Bing’s Network

Posted by Paul Smith | February 19, 2016

In the aftermath of a major reporting glitch that affected the Bing Ads platform, Bing’s now welcoming customers to a new Bing Network and has rebranded itself with a new logo, together with a motto that quite simply says “Be there”. The new platform has tools for every device to […]

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Receive Support 24-Hours a Day Throughout the Working Week

Receive Support 24-Hours a Day Throughout the Working Week

Posted by Paul Smith | February 16, 2016

Google’s diving into social media to offer dedicated 24-hour support over the working week (from Monday to Friday) for AdWords-related queries from customers. They’ll be extending their English language support across Facebook, Google+, YouTube and Twitter. The AdWords team issued a tweet on 11th February with this breaking news, but […]

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Flash Ads Being Phased Out by Google

Flash Ads Being Phased Out by Google

Posted by Paul Smith | February 11, 2016

In the wake of revelations concerning major security flaws in the Adobe Flash multimedia and software platform Google has announced that the majority of Flash ads will be phased out from its digital-marketing networks. From June 2016 it will not be possible to upload Flash ads onto DoubleClick Digital Marketing […]

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