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How to Recover from Google’s August Algorithm Update

How to Recover from Google’s August Algorithm Update

Posted by Paul Smith | September 28, 2018

Google’s core algorithm update which was rolled out in August, and which is intended to improve how Google matches relevant results to search queries, has resulted in some sites seeing a fall in their rankings. Google has taken pains to clarify that sites that have lost rankings have not done […]

Search Engine Optimisation
Why Are Featured Snippets Displayed With Images from Another Site within Google?

Why Are Featured Snippets Displayed With Images from Another Site within Google?

Posted by Paul Smith | August 31, 2018

Google’s featured snippets are a great way to engage a user who has searched for a query in the form of a question. They serve to highlight that a website has a meaningful answer to a user’s question and prominently place an excerpt of the site at the top of […]

Search Engine Optimisation
Google Notifying Users of HTTPS Migration Errors through Search Console

Google Notifying Users of HTTPS Migration Errors through Search Console

Posted by Paul Smith | August 22, 2018

Google, having received reports of websites becoming invisible after migrating from HTTP to HTTPS, are using their search console service to notify website owners of any issues associated with the shift from the old application protocol to the updated version. The technology giant, alerted of the issue via social media, […]

Search Engine Optimisation
Why you should start paying attention to structured data

Why you should start paying attention to structured data

Posted by Paul Smith | November 13, 2017

If your website is like the vast majority of sites out there then it will need an overhaul of how it treats structured data, or face search engine purgatory. Adding structuring tags to products, listings, events, or objects of almost any kind can seem a chore, but Google insiders say, […]

Search Engine Optimisation
Google Announces New Structured Data Search Features

Google Announces New Structured Data Search Features

Posted by Paul Smith | November 13, 2017

As those of us who follow Google closely know, it is rare for the search giant to make advance announcements of changes to search functionality. So it was a welcome surprise to see Google trend analyst Gary Illyes’ presentation at Pubcon where he disclosed some major shifts in the way […]

Search Engine Optimisation
The Growth in HTTPS Pages on Front Page of Google’s SERPs

The Growth in HTTPS Pages on Front Page of Google’s SERPs

Posted by Paul Smith | February 28, 2017

If the trend continues the way it has been, 50% of all Google SERPs page 1 results will be HTTPS secure by the middle of 2017. This news is according to Dr. Pete Meyers, Marketing Scientist at Moz, and an authority on the subject. His obsessive task is analysing and […]

Search Engine Optimisation
Google’s Mobile First Search Index Edging Towards Launch

Google’s Mobile First Search Index Edging Towards Launch

Posted by Paul Smith | February 21, 2017

Google’s switch to a mobile-first index has been a hot topic since Google first announced the planned change in November 2016. New details of their plans for the index emerged at the Friends of Search conference last week where Google’s Gary Illyes announced that the new indexing system was still […]

Search Engine Optimisation
AMP Not a Ranking Factor in Google

AMP Not a Ranking Factor in Google

Posted by Paul Smith | January 26, 2017

Whether you’re a site owner with separate Accelerated Mobile Pages (AMP) or AMP pages that act as the main version of your site, the question of how having one or the other can affect your ranking has been on people’s minds since Google integrated AMP listings into its mobile search […]

Search Engine Optimisation
How to Handle Large .htaccess Files

How to Handle Large .htaccess Files

Posted by Paul Smith | May 3, 2016

Recently, some questions have been raised regarding the course of action to be taken regarding older 301 redirects. This was in particular, a concern in the event of the redirect file beginning to become lengthy and somehow complex. The question arises whether after some time such could be deleted or […]

Search Engine Optimisation
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