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Lessons learnt from Google Panda
Posted by Paul Smith | February 1, 2016New information just released from Google regarding its Panda should be implemented in creating new content and enhancing existing content within a website. Here are the main details that you should consider to ensure your website flourishes with the recent update to the core algorithm: Delete content only with extreme […]
The impact of title tags on your Google rankings
Posted by Paul Smith | January 28, 2016Webmaster and trends analyst John Mueller caused a bit of a stir last week, when web marketing headlines reported he’d said that title tags weren’t considered to be an important ranking factor by Google. In actual fact, he was misrepresented, as what he really said was that title tags weren’t […]
All You Need to Know About Google’s Core Algorithm
Posted by Paul Smith | January 26, 2016If there’s something SEO people like, it’s reading between the lines and speculating. It’s a crucial thing to do really, in an industry that largely revolves around reverse-engineering Google’s work. So recently, when a Google representative casually announced that “Panda is now part of Google’s core ranking algorithm” this introduced […]
How To Benefit From Google’s New Page Quality Guidelines
Posted by Paul Smith | January 21, 2016Google’s Page Quality guidelines were published in November 2015. While they have been dissected and pored over to try and determine ranking factors, they offer some genuinely thoughtful and beneficial guides to follow, for those that want to improve the user experience of their website. There’s nothing wrong with constantly […]
Will Voice Search Change How We Think About SEO?
Posted by Paul Smith | January 11, 2016Voice recognition software has been available for a long time now, but it took Apple to make it mainstream with Siri. The voice recognition app for iPhones and iPads allows people to ask simple questions, set reminders on their phones, and search for things without having to use an awkward […]
Could Sub Domains Be harming your Rankings?
Posted by Paul Smith | October 8, 2015It is not uncommon for brand owners that have a presence in multiple countries, or that have several variations on their branding, to offer sub-domains as a way of targeting different audiences. However, sub-domains could be causing some cannibalisation in the search results, so they may not be as good […]
Longer Search Queries Becoming the Default
Posted by Paul Smith | June 12, 2015For a long time, it’s been understood that longer search queries tend to exhibit clearer intent. However, in the early days of online marketing there was still a lot of benefit to be had from targeting those short search queries. Back then users did not really understand how to search […]
Ranking In Universal Search: Structured Data
Posted by Paul Smith | June 4, 2015Structured data is now becoming more and more evident across many aspects of search. The most striking example of that today is in the search engine’s results pages. From simple beginnings like the classic “10 blue links”, to the modern information rich displays, results pages have made significant changes over […]
Quality and Social Signals as a Ranking Factor in Google
Posted by Paul Smith | June 1, 2015Whenever Google does updates on its search rankings, the world and his dog sits up, ears perked, waiting for the news. With Google responsible for around 80 to 85% of the total web traffic on the Internet today, doing well with Google means doing well in general online. The quality […]
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