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LinkedIn Changes its Algorithm to Strengthen User Engagement

LinkedIn Changes its Algorithm to Strengthen User Engagement

Posted by Paul Smith | July 3, 2019

LinkedIn achieved an increase of 27% in revenue and 24% with on-platform sessions, according to the FY19Q3 results published by Microsoft. And, to sustain its strong growth momentum, LinkedIn has changed its algorithm for post ranking and feed distribution, focusing on expanding engagement. What Caused the Change? LinkedIn noticed that […]

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2016 TrackMaven Social Media Inflation Index: Instagram the Big Winner

2016 TrackMaven Social Media Inflation Index: Instagram the Big Winner

Posted by Paul Smith | March 25, 2016

To confirm anecdotal evidence and informal observations that social media is a growing trend, the content analytics firm TrackMaven has released a report presenting the varying levels of success of different social media sites. The firm, which makes it its business to study such trends, delved into the audiences commanded […]

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Google+ Appointment for 4Chan’s Chris Poole

Google+ Appointment for 4Chan’s Chris Poole

Posted by Paul Smith | March 9, 2016

Google+, Google’s social network, has struggled for a long time as a prospective Facebook competitor but has not been abandoned by Google. Rather, the search giant has become more creative in its attempts to improve the social network’s clout, and one of its recent steps is hiring Chris Poole, the […]

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Twitter User Growth Stalls: Impact for Advertisers

Twitter User Growth Stalls: Impact for Advertisers

Posted by Paul Smith | March 7, 2016

Twitter hasn’t been able to grow user numbers for around two years now and users in the United States have actually dropped, so it’s hardly a surprise the company’s share price has plummetted. Twitter reported stagnant growth in users for the fourth quarter of last year, however, advertising revenue is […]

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Email Sign-Up Forms Added To Facebook’s Instant Articles

Email Sign-Up Forms Added To Facebook’s Instant Articles

Posted by Paul Smith | March 3, 2016

Digiday has recently reported that Facebook is now allowing publishers to include forms for email sign-up in their Instant Articles. Examples of these can be seen on the Facebook page for The New York Times. The new sign-up form allows publishers to take control of a certain percentage of the […]

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Facebook To Prioritise Live Video On News Feed

Facebook To Prioritise Live Video On News Feed

Posted by Paul Smith | March 3, 2016

Facebook has announced it will circumvent its News Feed limitations by launching Facebook Live with a new algorithm to prioritise live videos. With Google’s YouTube and Twitter’s Periscope having offered live streaming videos for some time now, Facebook plan to capitalise on their higher media traffic by allowing verified Pages […]

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Say More with Facebook Reactions

Say More with Facebook Reactions

Posted by Paul Smith | February 26, 2016

Facebook has announced that it is introducing five new responses alongside the like button, following months of speculation since a September 2015 statement that the social media giant would be exploring various other emotional responses than the like feature. The like button was limited in usefulness for those wishing to […]

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What you need to know about Facebook Instant Articles

What you need to know about Facebook Instant Articles

Posted by Paul Smith | February 22, 2016

Facebook launched Instant Articles to select publishers in 2015 with the aim of giving a better user experience for customers reading news articles on mobile devices. Instant Articles was created to solve slow loading times on mobile networks making it hard for people on their phones to read the news. […]

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Twitter Introduces New Timeline Changes

Twitter Introduces New Timeline Changes

Posted by Paul Smith | February 12, 2016

On Wednesday, Twitter launched its “improved timeline”, essentially introducing an algorithm-based timeline, altering users top view of their timeline based on their previous Twitter activity data. Twitter’s suggestion that it is an improvement to its original timeline comes from the fact that it pushes, objectively, the most “important” tweets to […]

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