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Reddit Reports 30% Increase in its Monthly Active Users

Reddit Reports 30% Increase in its Monthly Active Users

Posted by Paul Smith | December 10, 2019

In the last quarter of 2018, Reddit reported having attracted 330 million monthly users on its platform. This year, 2019, its report reveals that the number has spiked by 30 percent to reach 430 million active users each month. Reddit also announced that the active users went the extra mile […]

Social Media
LinkedIn Campaign Manager Upgrades Functionality with Audience Targeting Logic and Demographics Forecasts

LinkedIn Campaign Manager Upgrades Functionality with Audience Targeting Logic and Demographics Forecasts

Posted by Paul Smith | October 7, 2019

On 1st October 2019, as LinkedIn announced on their blog that they will add a demographics forecasts functionality directly to its campaign manager and introduce Boolean audience targeting as early as 8th October 2019. In the next two weeks, LinkedIn has additional plans to launch and roll out new demographic […]

Social Media
LinkedIn Changes its Algorithm to Strengthen User Engagement

LinkedIn Changes its Algorithm to Strengthen User Engagement

Posted by Paul Smith | July 3, 2019

LinkedIn achieved an increase of 27% in revenue and 24% with on-platform sessions, according to the FY19Q3 results published by Microsoft. And, to sustain its strong growth momentum, LinkedIn has changed its algorithm for post ranking and feed distribution, focusing on expanding engagement. What Caused the Change? LinkedIn noticed that […]

Social Media
2016 TrackMaven Social Media Inflation Index: Instagram the Big Winner

2016 TrackMaven Social Media Inflation Index: Instagram the Big Winner

Posted by Paul Smith | March 25, 2016

To confirm anecdotal evidence and informal observations that social media is a growing trend, the content analytics firm TrackMaven has released a report presenting the varying levels of success of different social media sites. The firm, which makes it its business to study such trends, delved into the audiences commanded […]

Social Media
Google+ Appointment for 4Chan’s Chris Poole

Google+ Appointment for 4Chan’s Chris Poole

Posted by Paul Smith | March 9, 2016

Google+, Google’s social network, has struggled for a long time as a prospective Facebook competitor but has not been abandoned by Google. Rather, the search giant has become more creative in its attempts to improve the social network’s clout, and one of its recent steps is hiring Chris Poole, the […]

Social Media
Twitter User Growth Stalls: Impact for Advertisers

Twitter User Growth Stalls: Impact for Advertisers

Posted by Paul Smith | March 7, 2016

Twitter hasn’t been able to grow user numbers for around two years now and users in the United States have actually dropped, so it’s hardly a surprise the company’s share price has plummetted. Twitter reported stagnant growth in users for the fourth quarter of last year, however, advertising revenue is […]

Social Media
Email Sign-Up Forms Added To Facebook’s Instant Articles

Email Sign-Up Forms Added To Facebook’s Instant Articles

Posted by Paul Smith | March 3, 2016

Digiday has recently reported that Facebook is now allowing publishers to include forms for email sign-up in their Instant Articles. Examples of these can be seen on the Facebook page for The New York Times. The new sign-up form allows publishers to take control of a certain percentage of the […]

Social Media
Facebook To Prioritise Live Video On News Feed

Facebook To Prioritise Live Video On News Feed

Posted by Paul Smith | March 3, 2016

Facebook has announced it will circumvent its News Feed limitations by launching Facebook Live with a new algorithm to prioritise live videos. With Google’s YouTube and Twitter’s Periscope having offered live streaming videos for some time now, Facebook plan to capitalise on their higher media traffic by allowing verified Pages […]

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Say More with Facebook Reactions

Say More with Facebook Reactions

Posted by Paul Smith | February 26, 2016

Facebook has announced that it is introducing five new responses alongside the like button, following months of speculation since a September 2015 statement that the social media giant would be exploring various other emotional responses than the like feature. The like button was limited in usefulness for those wishing to […]

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