Email marketing is a fast, efficient and highly effective means of communicating with clients and contacts. If implemented correctly, it can provide a fantastic return on investment and is far more cost-effective than other methods of direct marketing.
A direct mail campaign is expensive and there is always the danger a leaflet or flyer will be discarded. With an email marketing campaign, your marketing material can be personalised and sent directly to your customers for a fraction of the cost of other marketing methods.
Building an Email List
Building an email marketing list takes time. To create your list you will need to get people to sign up at your website. Encourage subscriptions by offering an incentive, and when meeting people face to face request business cards at every opportunity. You will need to ensure that potential customers have opted in to receive your marketing emails.
Creating Your Email Newsletter
You only have a few seconds to grab the recipient’s attention. Your subject heading should be instantly engaging. Be clear about what you are offering as well as any benefits and make sure that you have a clear call to action.
As an emarketing agency, Search Creative can manage your newsletter or mailshot to ensure you get the maximum return on investment. We can help to create high-impact campaigns designed to generate sales and keep customers returning time and time again. Each HTML email will be carefully crafted by our creative team, from the initial design through to copy writing, formatting and final distribution.
Whether you are looking to acquire new customers or keep your existing customer base aware of your latest offers, products or loyalty schemes, we can provide a targeted email campaign to deliver a highly effective marketing message.