When it comes to advertising on social media, most people think of Twitter and Facebook, with smaller networks such as Instagram or Pinterest occasionally making an appearance, depending on the niche in question. One often overlooked network is Linkedin. This business-focused social network offers some highly targeted marketing opportunities for some industries, and is a lower competition advertising platform than more mainstream social networks.
Communicate with Senior Decision Makers!
Linkedin Advertising offers a great ROI, if you take the time to do it properly, and you don’t necessarily have to spend a lot of money on Linkedin ads to reach your target audience. At Search Creative, we have a lot of expertise in Linkedin marketing, and can help you use Linkedin company profiles to build your brand even if you have a relatively small marketing budget.
Linkedin allows you to create spotlights which highlight your products and services and link to your website. Brand owners can also create featured promotions, highlight their locations on Google Maps, and automatically have links to news articles about their brand be pushed to their profile.
Enhnace the Profile of Your Company
The Linkedin Ads platform is great for B2B marketing, and makes it easy to reach a highly targeted audience. Linkedin users tend to head to the website to complete a specific, business focused task, rather than for simple entertainment. At Search Creative we understand how to use that behaviour to your advantage, and to get the right message in front of the right decision makers when they are most receptive to it.