Paid Social Media Ads
Running a successful online brand is not easy. Today, it is not enough to simply have a few social media profiles. Those profiles must be active and well maintained to ensure that they create the engagement that brand owners required. That’s why I recommend that my marketing clients hire a social media PPC agency, such as Search Creative, to manage their campaigns.
Search Creative offers both Facebook PPC management and LinkedIn PPC management for brand owners. This means that instead of having to micromanage social media campaigns you are free to focus on the things that you do best. Imagine being able to reach people based on their age, location, political affiliation, marital status and interests, as well as the type of device they are accessing the internet with. That is exactly what a Facebook campaign makes it possible to do.
It is possible to grow a social media profile without PPC, but it is a slow and inefficient process to do so. Most social media websites now offer powerful PPC options which mean that you can reach a highly targeted audience of prospective customers without having to spend a fortune.
I often hear from people who have tried search marketing or broader PPC advertising, without much success. Those people have had bad experiences which come from poor targeting, low conversion rates and bidding wars for expensive keywords. Facebook and Linkedin PPC management offers a completely different experience to display advertising, and a good social media PPC agency can achieve a much better ROI with a well-managed campaign.