Pay per Click marketing is one of the best ways to reach a large and highly targeted online audience. At Search Creative, we specialise in PPC management and pay per click account optimisation. We are a certified Google Partner pay per click agency that understands how to structure PPC campaigns to ensure the best return on investment for our customers.
Optimising PPC Campaigns
Managing a pay per click campaign can be a bewildering process if you do not have a lot of experience within this specialist field of online marketing. We understand how confusing it can be, and we will do everything that we can to ensure your campaign is a success.
A properly managed pay per click marketing campaign can offer a very good ROI. However, to achieve this you must choose the right keywords, structure your campaigns so that only the right people click on them and understand how to manage your budget correctly. At Search Creative, we have many years of experience in identifying which keywords demonstrate a strong intent to purchase and/or result in an enquiry. We know how to write ad copy that converts, and we can help to make your PPC budget go further.
With so many different PPC platforms available to advertisers now, selecting the right combination can be a daunting task to many people. Below we have outlined some of the most commonly used Pay per Click platforms and how we can help you generate the maximum return on your ad spend.
Google AdWords: Google is the world’s largest search engine, with almost 90% of all online searches performed through Google in the UK. This makes Google the largest Pay per Click provider in not only the UK, but also globally. It is extremely easy to get your first PPC campaign using Google, but it is also extremely easy to spend large sums of money with no return on investment. As a Google Partner agency we have a proven knowledge and experience in managing and optimising campaigns, ensuring that we target the right people at the right time to ensure that we provide the best ROI for our clients. Follow the link to find out more about our Google AdWords management service.
Bing Ads: Since their amalgamation in August 2014 Bing and Yahoo have combined to allow simpler management of PPC campaigns on both platforms within Bing Ads. Although Yahoo and Bing have just below 10% of the overall market share in the UK, Bing Ads when managed and optimised correctly can still be a viable source to generate additional traffic and sales/enquiries to a website. There are many similarities between Google AdWords and Bing Ads, but typically advertisers on Bing have a lower CPC than Google due to a lower level of competition for keywords through the platform. Our Bing Ads management service can allow your business to unlock and maximise the potential of advertising within Bing UK, by targeting the right people who are searching for your products and/or services. Find out more about our Bing Ads management service.
Display Campaigns: Display campaigns are not a new concept within marketing, as display advertising utilise similar techniques to advertising using traditional billboards. The key to a successful display campaign is targeting the right location to incorporate your graphical message within. Our team of experienced marketers can help you make the most of display based PPC campaigns, ensuring that you are targeting the right people and providing a compelling message to encourage them to click on your ads. Find out more information about our display campaign management.
Retargeting: Retargeting PPC campaigns are still a relatively new form of online marketing. This channel allows advertisers to reengage with people who have previously visited their site, providing an extremely targeted audience who already have an interest in your business and/or products and services that it provides. At Search Creative we specialise the management of remarketing campaigns, helping our customers to reactivate or reengage with previous visitors to their website. These visitors may have abandoned their shopping carts before completing a purchase or may have just simply left the site, but with this form of marketing all is not lost. Find out how we can help reengage with your previous visitors through or retargeting campaign management.
Providing the Maximum ROI
Hiring Search Creative to set up and manage your marketing campaigns is a great investment, that will save you time and make you money in the long run. If your marketing campaign is struggling to get off the ground, call us today so that we can evaluate your campaign objectives, ad targeting, bid strategy and much more. We can help your business reach its target audience in an efficient and cost-effective manner.