The concept of targeting advertisements to people who are likely to be interested in a particular product or service is something that is well established in the minds of online marketers. Location, demographic, device and keyword targeting are all things that webmasters are familiar with. However, the concept of retargeting is still relatively new. Retargeting involves showing advertisements specifically to people who have already visited your website. This practice is also called remarketing.
Engaging with Potential Customers
As a remarketing agency, we specialise in managing remarketing campaigns and helping our customers to recapture past visitors who abandoned their shopping carts or left your site without even starting a transaction. Some of those visitors left because they were not quite ready to complete a purchase, while others got distracted and are likely to buy if they are reminded that they were interested in the product .This is where remarketing campaigns are the most powerful. They provide the repeated exposure to a brand message that is needed in order to establish your brand in the mind of the consumer, improving the chances of them making a purchase.
Converting Previous Visitors into Sales
Running a remarketing campaign is a great investment. Retargeted ads tend to have a very high click-through rate, because the customer has already shown a lot of interest in your brand. Think of this type of campaign as being the warm-lead follow-up marketing method for the digital age. Instead of simply cold-calling a huge number of prospective customers, you are focusing your efforts on the most likely prospects and the highest-value consumers.